Marketing executives determined to innovate and make creative use of tighter budgets will win out in 2011 as employers come under more pressure to win business, Alternatives’ managing director Sandra Lawler has said. An ability to develop strategic plans and insights will be the key skill sets that stand out in the coming year. Lawler said […]
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ESB to spend €8m on rebrand
The ESB plans to invest up to €8 million in changing its corporate name to Electric Ireland as it rebrands its residential and business energy services. Consumers will see the new name on bills and communications from next April but the ESB name will not be phased out until the start of 2012. The rebranding […]
Comedy book sales hit 3,000
Sales of the new Irish comedy book Ash, Sure What Of It now exceed 3,000 copies. Launched in early October, the book by Michael Cullen is a collection of one-liners and short gags, illustrated throughout with cartoons. It is aimed at bucking the current economic downturn and humorously capturing the zeitgeist of our troubled times. Ash, […]
Concannon named top marketer
John Concannon, director of market development at Fáilte Ireland, has been named Marketer of the Year for his Discover Ireland ‘Fun starts here’ campaign, designed to make home holidays, or ‘staycations’, more attractive by giving a new appeal to the many activities and attractions available year-long throughout the country. Concannon used his background in fast […]
Dalkey hosts Christmas gifts weekend
Over 40 local designers, artists and craftspeople are setting up shop in time for Christmas at Dalkey Castle and Heritage Centre for the annual winter fair weekend this coming Saturday and Sunday. A free event, organised by the Dun Laoghaire Rathdown County Enterprise Board (DLRCEB), the two-day retail fair is expected to attract about 3,000 […]
Three in line for Marketer of the Year
The three final candidates for this year’s Marketer of the Year award are John Concannon, director of market development at Fáilte Ireland, Vanessa Hartley, customer management and marketing director, Aviva Ireland and Pat Mannion, commecial director, JCDecaux Ireland for the Dublin Bikes scheme. This year’s overall winner will be announced at an industry lunch next Thursday […]
Language to speak for Census
A consortium of three agencies have been appointed to handle advertising, media buying and PR for the forthcoming Census in April next year. Language will handle the creative advertising work, with Initiative in charge of media planning and buying and MKC looking after the public relations activities. The first phase of the campaign will concentrate […]
Bord Gáis launches book club
Bord Gáis Energy (BGE) has launched an online book club www.bordgaisenergybookclub.ie this week which aims to deliver something for everyone whether you are a hopeless romantic, current affairs addict, cookery guru or autobiographical fanatic. Six in ten Irish adults identify reading as a ‘passion’ and as well as the 200 library book clubs and estimated […]
€2 million target for hospice help
It is hoped that this year’s nationwide coffee morning will raise €2 million in funds for local hospice services throughout Ireland when one million cups of Bewleys fresh ground coffee are sold on Thursday, September 16th. All money raised locally stays local and goes directly to fund local hospice care services. Anyone can host a […]
Chapter One voted top restaurant
Chapter One has been chosen as Ireland’s top restaurant of the year by an expert panel of judges. The award follows a series of similar industry accolades for the eatery based in Dublin’s Parnell Square. Chapter One won restaurant of the year last year and was selected as the capital’s top restaurant in 2008, 2004 […]
Herald to launch marketing column
The Evening Herald is to feature a media marketing column starting on Wednesday, September 1st. Entitled Campaign Brief, the weekly column will provide readers with an update on industry news, including the latest campaigns, media news, product launches and goings on in adland, PR and research. The column will be written by Michael Cullen, editor of Marketing.ie magazine. […]
Cadbury game for sports push
Cadbury Ireland has launched its biggest ever marketing campaign with a €15 million spend aimed at getting people of all ages and walks of life to play games again. Young and old, people in villages and in towns, able-bodied and disabled people will be encouraged to play games and challenge each other. Cadbury has conducted […]
Lady Gaga to launch new perfume
American pop star Lady Gaga is to launch her own brand of perfume from Coty in time for Christmas. The new scent, which is said to have an extremely unusual fragrance, will be supported by a heavyweight marketing campaign, including TV ads. Lady Gaga already has her own fashion line called Haus of Gaga. She […]
