Marketer of the Year returns this year following the pandemic with five new judges joining the search for Ireland’s foremost marketing talent. The new judges on board are Kevin Donnelly (above), managing director of Britvic Ireland, and himself a MotY winner in 2012; Laura Lynch, group chief marketing officer, Bank of Ireland; Emma Walls, commercial […]
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Littlewoods rebrands as Very
Littlewoods Ireland has officially rebranded to Very, bringing it into alignment with The Very Group’s lead retail brand in the UK. As a GAA title sponsor, the new Very identity was on display in sideline ads in Croke Park at the All-Ireland Hurling final between Limerick and Kilkenny at the weekend. The rebrand marks a […]
Marketing Society to talk about sport
Consumers expect brands to play a role in improving their world, ensuring purpose driven marketing is not vague or anodyne, but instead cause and conviction led. Socially active brand campaigns are on the rise and sport in particular is fuelling a new wave of activism, taking cues from grass-root activism to establish meaningful partnerships delivering […]
Bord Bia supports retail organic push
Bord Bia has teamed up with Irish retailers to raise consumer awareness of the choice and availability of Irish organic produce. The body has developed digital and in-store promotional materials for the ‘Organics from Ireland’ campaign, which retailers can use to highlight their organic Irish beef, lamb, dairy, seafood, eggs, fresh produce and prepared consumer […]
Largo Foods founder Ray Coyle dies
The death has been announced of Ray Coyle, founder of Largo Foods and Tayto Park, at the age of 70. The winner of the Marketer of the Year in 1996, he started off in business growing potatoes and vegetables on 15 acres of land at Curraha, Co Meath, which was given to him by his […]
Irish Distillers voted top team at AIMs
Marketing Institute Ireland announced the winners of its All Ireland Marketing Awards (AIMs) at a gala dinner attended by 800 marketers in Dublin’s Clayton Hotel on Burlington Road with the marketing team of the year award going to Irish Distillers, led by marketing director Jessica Norris. From the hundreds of entries, 99 were shortlisted across […]
Dooley to chair Marketer of the Year
The chief executive of the Association of Advertisers in Ireland (AAI) Barry Dooley will return as chair of Marketer of the Year. Dooley has been in charge of running the AAI since 2013. He has extensive advertising experience working in agencies such as Irish International (now BBDO Dublin), Wilson Hartnell (now Ogilvy) and Brian Cronin […]
Marketer award returns with new sponsor
The premier competition honouring Ireland’s top marketers, Marketer of the Year (MotY), returns after a two-year break due to the pandemic with brand communications agency Dynamo as sponsor. Launched by Marketing.ie in 1993, MotY salutes Ireland’s top marketers, who through their passion and commitment create winning strategies for their brands. In all, 27 leading Irish […]
Bord Bia makes Murphy interim CEO
Bord Bia, the State agency responsible for the promotion of the food, drink, and horticulture, has announced that Michael Murphy is to assume the role of chief executive on an interim basis from June. He is currently Bord Bia’s organisation and industry talent development director. He replaces Tara McCarthy who is joining Alltech to head […]
Marketing Institute advertises CEO role
Marketing Institute Ireland (MII) has advertised for the position of chief executive officer to replace David Field (pictured), who returned to work in the retail sector. The press ad said that the MII board now wants to hire a new CEO, “a visionary leader, to drive its strategy and sustain the success of the organisation […]
Apache creates AR Paddy’s Day game
Apache Pizza is set to celebrate being Irish like never before after creating the world’s first ever mobile augmented reality (AR) St Patrick’s Day parade game for playing on top of its pizza boxes. The interactive mobile AR game delivers Irish dancers, parade floats, snakes, trumpet players, the famous Artane Boys Band and the saint […]
Neeson voices documentary for Tourism Ireland
Tourism Ireland in the US unveiled its marketing plans for 2022 at an event in New York attended by tour operators, travel agents and journalists from the tri-State area. Guests also attended the premiere of a new documentary called Ireland at the AMC Lincoln Square, home to the largest Imax screen in North America. The film […]
Dromoland to host women’s open
Dromoland Castle in Co Clare is to stage the Women’s Irish Open on the 450-acre estate’s 18-hole championship course in September. The return of the Ladies European Tour event is also supported by the Irish Government and Clare County Council. It will be the first time women’s professional golf will have been played in the […]
