With the Guinness Six Nations kicking off this weekend, with Ireland playing away to Wales on Sunday, title sponsor Guinness has been ramping up anticipation for the tournament on out of home (OOH) as part of its wider sponsorship activity. Large format gave prominence to Guinness’s message ‘Hope Rises’, building awareness of its sponsorship. Ahead of […]
Outdoor RSS feed for this section
Wide Eye Outdoor agrees deal with Adtower
Cinema sales house Wide Eye Media has confirmed it has “merged” its digital out of home (DOOH) Wide Eye Outdoor division with Adtower for an undisclosed sum. Adtower was founded by ex-OAS and Avenue Media executives Vincent and Eileen Whelan in 2011, offering full motion panels in SuperValu, Centra, Eurospar, Spar, Mace, Londis and Maxol […]
Diageo remains top out of home spender
Although spend by alcohol brands on out of home (OOH) declined considerably last year, Diageo remains the channel’s top advertiser, followed by Sky and Mondeléz, PML Group’s final quarterly Posterwatch report shows. Retail, finance and media were the top categories in 2020, while tourism/travel and fast food and casual restaurants (QSRs) were down. Media and […]
Bulmers lights up Christmas outdoors
As part of its Christmas campaign this year, Bulmers has brought some festive sparkle to OOH by creating an illuminated billboard. The 48 sheet special, located at the busy intersection in Dundrum, is centred on Bulmers iconic apple tree which has been decorated in Christmas lights. The creative places a festive spin on its new […]
JCDecaux installs new Digishelters in city centre
JCDecaux have begun installing seven new Digishelters on O’Connell Street and Westmoreland Street. It is the first time these high-profile city centre streets will have bus shelters, providing commuters with winter cover with a high spec design that incorporates 86” 4k ultra HD digital ad screens on the main thoroughfare in the heart of the […]
PML research shows local power of ads
PML Group has published analysis of aggregated research results of more than 400 OOH campaigns that have been active during some form of restriction associated with the pandemic since March 2020. Across all key metrics, including recall, relevance, understanding and call to action, campaigns have performed better in 2020 than in the same period 2019. […]
Bonfire’s Alone ads enlighten consumers
The team at Bonfire have produced a multi-media campaign for Alone aimed at galvanising the charity’s supporters, volunteers and older people. Alone’s response to the pandemic has been widely praised and recognised as being to the forefront in helping older people through the crisis. But as a result they have barely had a chance to […]
Sport Ireland urges over 45s to exercise
Sport Ireland’s Your Personal Best Month runs throughout November and is aimed at getting men over 45 more physically active. The project urges men to stop making excuses and to engage in 30 minutes of moderate physical activity five days a week. The campaign is supported by Cycling Ireland, Athletics Ireland, Get Ireland Walking and […]
McVitie’s go with VIB treatments on posters
Pladis-owned McVitie’s has launched a new campaign, using traditional and digital out of home, to unveil its new luxury digestive biscuits called VIBs. The ads are hosted on a A-list combination of formats consisting of 48 sheets, 6 sheets in retail and roadside environments and digital screens in both retail and commuter locations. The ads […]
Virgin hits out at RTÉ policies in letter to DG
Virgin Media Television’s director of content has strongly criticised RTÉ policies in the Irish television market. In a letter sent to RTÉ director general, Dee Forbes, Bill Malone accused her organisation of behaving aggressively and undermining competition in the market by using its public funding to outbid it for staff, sports rights and programming. Malone […]
Just Eat delivers new message with OOH ads
Just Eat online food ordering and delivery service has launched a new out of home (OOH) campaign. It follows the company’s recent refresh, which sees the brand further align with the identity of its new global group, Just Eat Takeaway.com. Prompting consumers to order using an online app, the new ads feature international entertainer Snoop […]
Tipperary takes new twist on eco-friendly pack
With growing concern on the use of single use plastic, Tipperary Water is on an eco-friendly journey, launching an alternative to the traditional plastic drinks bottle. The brand unveiled its new eco-friendly carton in an out of home (OOH) campaign to raise awareness of the new plant-based carton and communicate the company’s move to a […]
Diageo lights up summer with Rockshore OOH
Diageo’s Rockshore brand has expanded further with the introduction of Rockshore Light joining the cider and lager product lines. Employing PML Group’s Liveposter platform, the current campaign offers the brand a chance to promote both variants in rotation and when most relevant. Rockshore Light is on display throughout cycle 16 up to Sunday, August 9. […]
