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Vodafone show can-do approach on outdoor

Vodafone has unveiled ‘Together We Can’ as its new global brand positioning celebrating what people can achieve when combined with tech on classic and digital billboards. The company is positioning beyond mobile telephony as a broader tech business. Planned by Carat and PML, the OOH covers 48 sheets, 96 sheets, Digipoles and a mega 240 […]

Nestlé Ireland has become the first advertiser in the Irish market to use 100 per cent recycled paper for an out of home advertising campaign. The Swiss confectioner and PML Group have combined to improve sustainability and have a break from tradition in out of home ads for the launch of KitKat Zebra, using green […]

The winner of this year’s Poster Impact awards have been announced by PML Group following a research study commissioned by the specialist and involving interviews by Ipsos MRBI of 6,000 Irish consumers. They were asked to comment on 800 campaigns from last year. The effectiveness scores are based on consumers campaign recall and creative ratings. […]

A new study published by Exterion Media aims to show the effectiveness of bus advertising in generating consumer response. ‘Thinking Outside the Bus’ is a initiative between Exterion Media in the Republic and up North. It used the links between offline and online to indicate the continuing effectiveness of T-Sides, SuperSides and Sightlines (Lower Rears). […]

Dublin City Council, JCDecaux and the National Transport Authority (NTA) have announced that Sky’s Now TV Dublin Bikes scheme will be upgraded with half of the fleet of 1,600 moving to hybrid electric bikes from the end of March when the first batch of the e-bikes will roll out. The hybrid electric option means people […]

New research on the zero-alcohol drinks market found that 38 per cent of Dublin alcohol drinkers aged 18-54 took part in so called Dry January. The Ipsos MRBI ‘Focus on Zero’ survey of 300 respondents for PML Group investigated opinions and perceptions associated with zero-alcohol brands including taste, consumption and relationships to parent alcohol brands. […]

German discounter Lidl has launched a new campaign created by BBDO Dublin to mark its sponsorship of the Ladies’ Gaelic Football Association (LGFA). Launched across TV, OOH and multiple digital channels, ‘Level The Playing Field’ aims to acknowledge the generations of players who have battled for equality and act as a rallying cry for all […]

With the Guinness Six Nations kicking off this weekend, with Ireland playing away to Wales on Sunday, title sponsor Guinness has been ramping up anticipation for the tournament on out of home (OOH) as part of its wider sponsorship activity. Large format gave prominence to Guinness’s message ‘Hope Rises’, building awareness of its sponsorship. Ahead of […]

Cinema sales house Wide Eye Media has confirmed it has “merged” its digital out of home (DOOH) Wide Eye Outdoor division with Adtower for an undisclosed sum. Adtower was founded by ex-OAS and Avenue Media executives Vincent and Eileen Whelan in 2011, offering full motion panels in SuperValu, Centra, Eurospar, Spar, Mace, Londis and Maxol […]

Although spend by alcohol brands on out of home (OOH) declined considerably last year, Diageo remains the channel’s top advertiser, followed by Sky and Mondeléz, PML Group’s final quarterly Posterwatch report shows. Retail, finance and media were the top categories in 2020, while tourism/travel and fast food and casual restaurants (QSRs) were down. Media and […]

As part of its Christmas campaign this year, Bulmers has brought some festive sparkle to OOH by creating an illuminated billboard. The 48 sheet special, located at the busy intersection in Dundrum, is centred on Bulmers iconic apple tree which has been decorated in Christmas lights. The creative places a festive spin on its new […]

JCDecaux have begun installing seven new Digishelters on O’Connell Street and Westmoreland Street. It is the first time these high-profile city centre streets will have bus shelters, providing commuters with winter cover with a high spec design that incorporates 86” 4k ultra HD digital ad screens on the main thoroughfare in the heart of the […]

PML Group has published analysis of aggregated research results of more than 400 OOH campaigns that have been active during some form of restriction associated with the pandemic since March 2020. Across all key metrics, including recall, relevance, understanding and call to action, campaigns have performed better in 2020 than in the same period 2019. […]