As Ireland comes to grips with current travel, social and work restrictions due to the Covid-19 pandemic, JCDecaux Ireland’s digital out of home (DOOH) network is currently showcasing messages of gratitude to Ireland’s healthcare workers, retailers and postal and delivery workers with various sites hosting the ads as a way of saying ‘thank you’. Pat […]
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Disney+ gets launch ads out on posters
Disney’s long-awaited streaming service has arrived in Ireland. Building hype pre and post launch, out of home sites were awash with Disney+ messaging with a combination of traditional and digital formats hosting the campaign. The new platform has over 500 films and thousands of TV series from Disney, Pixar, Marvel, Star Wars and National Geographic. […]
Core predicts outdoor spend of almost €95m
Core is forecasting that the value of out of home (OOH) advertising spend in the Republic in 2020 will amount to €94.4 million, an increase of 4.1 per cent on last year’s €90.7m total. The company’s Outlook industry analysis report says digital OOH continues to drive demand and accounted for about 26 per cent of […]
Collins new commercial manager at JCDecaux
Chris Collins has been promoted to commercial manager at JCDecaux Ireland. He joined the company three years ago as agency sales manager from Clear Channel, where he was an account manager. Prior to that, he spent five years as a director of the ILTB training company and was manager of the Westwood health and fitness […]
Today FM elects to go with playful ads
Today FM kicks off its first ad campaign of the year with an irreverent take on the general election. The Communicorp station worked with Dynamo and Adtower in a campaign for #GE2020 around 200 digital out of home sites (DOOH) nationally. The ads aim to engage consumers with the station’s Last Word with Matt Cooper […]
PML Group announces Poster Impact winners
Ireland’s top posters for 2019 are revealed in PML Group’s Poster Impact 2020 awards. Diageo won the alcohol category for its Rockshore poster created by BBDO Dublin with media by Carat. In the financial services catogory, AIB was the winner for Rothco and Starcom. Lidl was the supermarket category winner with work by BBDO and […]
FreeNow’s hula girl gets people in holiday mood
Taxi app operator FreeNow is helping consumers beat the January blues after launching a competition for its users this month with four holidays each worth €5,000 up for grabs. To promote the giveaway, FreeNow revealed an all dancing out of home (OOH) 48 sheet special on Dublin’s Macken Street as part of its overall marketing […]
JCDecaux partners with four charities for 20/21
JCDecaux will work with four charity partners in 2020 and 2021 – Alone, Barnardos, Fairtrade and Fighting Blindness. In recent years, JCDecaux has partnered with various charities for two-year terms, providing each with access to their out of home (OOH) formats to raise awareness of the issues they face and encourage the public to support […]
Electronics top Black Friday list
The Black Friday shopping craze has been embraced by Irish consumers with many saying they are on the lookout for the best deals on offer, particularly electronic goods and fashion. Research by PML Group points to the shopping intentions of Dubliners on Black Friday. The study found that 40 per cent of Dublin adults will shop […]
Alcohol ad restrictions take hold this week
The restrictions introduced by Minister for Health Simon Harris on alcohol advertising will take effect from this Wednesday. Posters within 200 metres of a school, creche or a local authority playgrounds will be banned. So too will ads on buses, trains at bus stops and train stations. The new ban also extends to cinema ads […]
City youths big into non-alcoholic brews
Over 28 per cent of Irish urbanites buy non-alcoholic beer at least once per month, a WorkShopPlay online consumer survey by Exterion Media shows. Several factors are influencing decisions to go alcohol free; socialising and driving top the list on 48 per cent, with driving the next day coming in second along with 18-34 year […]
NDC goes outdoor with new dairy ads
The National Dairy Council (NDC) has launched a new out of home billboard campaign saluting Irish dairy farmers and their grass-fed Irish cows working together to sustainably produce quality milk and dairy products. The campaign highlights Ireland’s green countryside is such a valued asset and provides us with a unique grass-based farming system. The expertise […]
JCDecaux’s Joanne Grant saluted by France
JCDecaux Ireland managing director Joanne Grant has been named Chevalier de l’Ordre National du Mérite by the French ambassador to Ireland Stéphane Crouzat at the French residence in Dublin. The award recognises Grant’s contribution to developing relationships between the two countries and in particular for assisting the embassy and French companies and citizens through her […]
