As much as 77 per cent of Irish adults listen to radio on FM while only eight per cent of the population, 330,000 people, listen in on a digital device, the JNLR’s ‘Radio in a Digital World’ report by Ipsos/MRBI shows. Of those that tune in digitally, 4.8 per cent use a mobile device, 1.9 […]
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Brown leaves Folk Wunderman Thompson
Gary Brown has stepped down from his role as executive chairman of Folk Wunderman Thompson. He launched Target Marketing in January 1990, which later became RMG Target, Target McConnells and, most recently, Folk WT. Under Brown’s leadership, Target Marketing became a vibrant business and won the An Post agency of the year award four years […]
Mediahuis launches Programmatic Plus
Independent News and Media (INM), which Belgian publisher Mediahuis bought from Denis O’Brien in 2019, has launched Programmatic Plus (PP), a product the group claims will change the way programmatic advertising is delivered by INM titles in Ireland. PP is aimed at boosting targeting, transparency and actionable post campaign analysis (PCA). INM says that measuring […]
Guinness rolls out Six Nations out of home ads
With the Guinness Six Nations kicking off this weekend, with Ireland playing away to Wales on Sunday, title sponsor Guinness has been ramping up anticipation for the tournament on out of home (OOH) as part of its wider sponsorship activity. Large format gave prominence to Guinness’s message ‘Hope Rises’, building awareness of its sponsorship. Ahead of […]
Digital ad body launches members’ gold standard
IAB Ireland, the trade organisation for the digital advertising industry, has launched a gold standard for its members with the aim of reducing ad fraud, increasing brand safety with tag standards and certification, improving the digital advertising experience for users and creating greater cross-industry transparency around the use of consumer data. The gold standard was […]
Dunbar promotes Ireland in new Channel 5 series
Spectacular images of Ireland’s western and northern coastlines will be beamed into the homes of an estimated two million people across Britain when a new series fronted by Line of Duty star Adrian Dunbar starts on Channel 5 this evening. The two-part series follows the Enniskillen actor on his travels, reconnecting with the landscape and […]
Bank of Ireland most noted on digital front
Bank of Ireland has been named as the top company in Bearing Point’s ‘Digital Leader’s in Ireland 2021’ report, which examined the digital maturity of 390 companies across seven European countries. The report, which includes 53 Irish companies, assessed business digital maturity across digital marketing, digital marketing experience, e–commerce and e-CRM. Seven different business sectors […]
Reach passes 100m views for first time
The publisher behind the Irish Mirror and the recently acquired Irish Daily Star newspapers has reached a milestone in its customer value strategy (CVS) roll out, registering five million customers across its news sites, newsletters and other websites and products. The CVS builds on the company’s audience across the UK and Ireland in January. Reach’s […]
Sharp, Ritson and Saller to address DMX in March
Three of the biggest names in international marketing will speak at this year’s DMX Dublin conference next month. The Marketing Institute has signed up Byron Sharp, director of the Ehrenberg-Bass Institute and author of How Brands Grow; Mark Ritson (pictured), brand consultant and marketing professor and Syl Saller, former Diageo global CMO. Other speakers will be confirmed […]
Women’s sport on track to make handsome gains
While the number of sporting events slowed during 2020, the potential for growth ultimately did not. In its predictions for 2021, Deloitte says that the increased monetisation of women’s sports will continue its upward trajectory by generating substantial TV audiences, delivering value to sponsors and drawing fans to watch games and events live and televised. […]
TG4 hired UK agency Red Bee Creative for idents
Irish language television station TG4 awarded a contract for a suite of new idents to London agency Red Bee Creative (RBC), designed to unite brand visuals across all devices and platforms. TG4 has always used a strong identity across its platforms acting as the visual representation of the channel’s ‘Súil Eile’ slogan rolled out by […]
Fanning talks about brands to IAPI members
Former McConnells Advertising boss John Fanning will speak about the power of brands in an interview with Boys + Girls founder and chief strategy officer Margaret Gilsenan hosted by the Institute of Advertising Practitioners in Ireland (IAPI). The interview at 11am next Tuesday (February 2) will focus on Fanning’s argument for branding still being a […]
IAPI updates pitch guidelines for advertisers
Following discussions between marketers, agency members of the Institute of Advertising Practitioners in Ireland (IAPI) and pitch consultants, IAPI has updated its pitch guidelines, in the knowledge that selecting and appointing an agency is a time-intensive and expensive process for marketers and agencies alike. The new guidelines are supported by the Advertisers Association of Ireland […]
