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Indo backs Leinster Rugby

The Irish Independent has become the official newspaper to Leinster Rugby. Each Friday, a club supplement will be included in the Irish Independent sold in Leinster. The newspaper has a similar arrangement in place with Munster Rugby and recently announced the renaming of  Cork’s Musgrave Park as Independent Park. The Friday supplement  features information and […]

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Ogilvy Dublin’s ISPCC hotline makes One Show

For the first time in 20 years, a film created by an Irish ad agency has been nominated as a finalist at the One Show awards in the US. The One Show provides a global stage for international work. Shortlisted is the Ogilvy Dublin short film ‘116000’ which was created for the ISPCC’s Missing Children’s […]

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BT Sports to show new rugby cups

Setanta Sports is to broadcast both the European Rugby Champions Cup (ERCC) and the European Rugby Challenge Cup on BT Sport. The deal means Setanta Sports subscribers in the Republic of Ireland can view 35 live matches on BT Sport as part of the Setanta Sports pack. It will include half of the televised pool […]

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Nissan partners with Uefa

Nissan has agreed a four-year global partnership with the Uefa Champions League including the Uefa Super Cup. The agreement is the Japanese car manufacturer’s biggest ever sponsorship deal and will establish Nissan as an official partner worldwide from 2014/15 to and including the 2017/18 seasons. Nissan will have extensive rights to the matches, pre-match training […]

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Musgrave now Independent Park

Musgrave Park in Cork is to be rebranded as Irish Independent Park in a naming rights sponsorship between the home of Munster Rugby and Independent News & Media. The deal comes into play next season and will run for 10 years. As part of the agreement, INM will have total and exclusive ground naming rights. […]

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Carat makes staff changes

Carat Ireland has announced a number of new appointments. The Dentsu-owned agency has promoted Áine Osborne to digital director. Since joining Carat in 2011, she has worked on various accounts, including Bank of Ireland, UPC and Kellogg’s. In her new role, one of her main responsibilities will be to work with the agency’s wider team […]

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TAM appoints agency to handle Twitter study

Television Audience Measurement (TAM) Ireland has commissioned UK social insight company Colourtext to collect every tweet sent in Ireland for a full calendar month in a bid to find out what percentage of Twitter traffic features messages about TV content. It is estimated that as many as nine million tweets are sent every month, but […]

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Blaney says IAPI effectiveness awards vital to adland

Carefully devised metrics help prove what advertising investment can achieve and because advertisers regard measurability as being essential Adfx is the industry’s most important awards show, IAPI president and McCannBlue chief executive Orlaith Blaney has said. Speaking to Marketing/tv, Blaney says Adfx, which will be presented in September, plays a vital role in highlighting how advertising […]

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Samaritans get call support

In partnership with Samaritans Ireland, the country’s six largest telecom providers – BT Ireland, Eircom group, O2, Three, UPC and Vodafone Ireland – have launched a new free to call number – 116 123 – for people who are struggling to cope. The number will make it possible for people to access the service 24/7, […]

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Mindshare again top NNI agency

For the fourth year in a row, Mindshare is Ireland’s biggest agency investor in print and digital press advertising. The National Newspapers of Ireland (NNI) report into press spend amounted to €155 million last year, of which €94m was through-agency. JNRS says Ireland’s news consumption habit shows over 2.2 million Irish adults read a newspaper […]

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Creative thinking theme for talk

Understanding the basics of creative thinking and how marketers can harness it is the theme of the Marketing Society’s Working with Creativity morning seminar. Consultant and author of ‘Everyone is Creative’ Michael Atavar and the IMI’s executive learning director Fabio Grassi will present talks in the Morrison Hotel on Thursday, April 10. Following the event, […]

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IAPI adds three new agencies

The Institute of Advertising Practitioners Ireland, (IAPI) has announced the signing of three new agency members – Atomic, iProspect and Focus Advertising, run by Darragh Cafferky (pictured). They join IAPI’s newest agency members Acorn, Boys and Girls, Bloom, ICAN, Lucidity Digital and Persuasion Republic, which enrolled as members last year. The new additions bring IAPI’s […]

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Carlsberg offers Liverpool fans chance to play at Anfield

Diageo are using special billboards to promote a Carlsberg competition in which the winners get to visit Liverpool Football Club, even getting the chance to play on the Anfield turf. The 3D builds, which have an actual changing room bench, bags and jerseys built into them, are in Dublin, Cork, Limerick and Belfast. The specials […]

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