JCDecaux has launched a new campaign to welcome people back outdoors as the country takes its first tentative steps out of the lockdown and posting can take place again on paper formats for the first time since March 27. The campaign designs represent different cohorts of the population enjoying the outdoor settings that are available […]
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Wood says crisis firms up pivot towards digital
Dael Wood on how in recent weeks the lockdown arising from the Covid-19 coronavirus pandemic has shown the reality of consumers living life through digital platforms Dentsu Aegis Network recently published their Conscious Consumer research study and while the field work preceded the Covid-19 lockdown, it offers some insights into how Irish consumers are living […]
O’Doherty heads up client services at Mindshare
Emma O’Doherty has taken on a new role as chief client officer at Mindshare. She has worked at GroupM for the past 20 years and was most recently on secondment at MediaCom where she ran the agency team servicing the Sky Ireland account. Before that, she was Mindshare’s managing director for over six years and […]
Aviva marks a decade as stadium sponsor
Insurance company Aviva is marking the 10-year anniversary of the official opening of the Aviva Stadium on Lansdowne Road. Since its rebuild, the 51,700-seater stadium has played host to 7.2 million fans at rugby, football, concerts, community and cultural events. Since 2010, the stadium has hosted 88 rugby matches, 90 football matches and 14 concerts. […]
Carey to also lead Three’s UK marketing teams
Three UK has confirmed that Elaine Carey has been appointed as chief commercial officer in addition to her role with Three Ireland. Carey will lead the customer and marketing teams in the UK, driving closer collaboration between the two markets. For Three UK, her brief will be to drive growth by maximising the platform of […]
Good Grub provides kids with fresh fruit and veg
PR and marketing agency Cullen Communications is providing free PR and digital support to the not-for-profit Good Grub initiative launched by Denis O’Reilly and Dave Kelly. Good Grub aims to fundraise €250,000 to deliver fresh fruit and vegetables to the families of disadvantaged schoolkids in Dublin, who normally get their breakfast and lunch at school. […]
Atwood on making it across to Castle Future
In a special ‘Finding Hope’ issue on the way Covid-19 has changed our world, Time magazine asked some famous people to share their insights into how to navigate the new reality and offer ideas on the challenges, large and small, that we must face together. Margaret Atwood, author of 50 books including The Handmaid’s Tale […]
Look on bright side of life, O’Broin says
Marketing.ie’s Stray Thoughts columnist Breandán O Broin on why staying positive is the only show in town right now and is likely to remain so for some time to come Your agency has shut up shop for the now. You haven’t shared a creative lock-in for what seems like an age. No more knocking out […]
Sky rolls out €250k AdSmart SME scheme
Sky Media has launched a €250,000 AdSmart SME support scheme for businesses in Ireland. The fund will provide 25 businesses with a free €10,000 TV campaign on Sky’s AdSmart to support them during the current Covid-19 pandemic. Sky Media aims to reward businesses showing resolve and ingenuity at a time when TV consumption is up […]
RB donates 40,000 Dettol products to HSE
Reckitt Benckiser, which trades in Ireland as RB, is donating 40,000 Dettol products to the Health Service Executive (HSE) to help in the fight against the Covid-19 coronavirus pandemic over the next three months. The antibacterial disinfectants will be distributed to hospitals and health facilities with the aim of keeping these environments hygienically clean. Commenting […]
TV held 23 per cent share of ad spend last year
Total advertising spend on TV last year was the highest it has been since TAM Ireland started reporting on actual TV commercial revenue, CEO Jill McGrath said in a statement. Last year saw revenue of €249,708,684, pointed to an increase of almost one per cent against a backdrop of decreased spends across other traditional and […]
Social distancing to stay, Mirror readers say in survey
More than half of Irish Mirror readers expect social distancing restrictions to be in place for more than five months, a poll by Reach shows. Just over half of readers believe the Government introduced social distancing measures at the right time. In terms of their handling of the outbreak, most Mirror readers rated it at 7.6 […]
Reaper says now’s time for insightful planning
Luke Reaper outlines themes from B&A’s ‘Sign of the Times’ research and relates them to the world in which we now find ourselves, tackling the ‘new normal’ – whatever that may be. In an edition of Marketing.ie magazine in 2014, John Fanning stated that “we can never really understand the present, let alone make any […]
