PML Group has announced the winners of its annual Poster Impact Awards. The awards recognise the stand-out OOH campaigns from 2018 which led the way in recall and creative rating, as judged by Irish consumers. The most effective campaigns based on these metrics are awarded across 10 categories, based on research carried out by Ipsos […]
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Rothco flags One’s ex-service men’s plight in ad
Rothco Accenture Interactive has created an ad to help spark a national debate and raise awareness around the plight of Ireland’s former Defence Forces with a two-minute film showing the Irish flag as a symbol of veteran homelessness. Rothco worked with One (Óglaigh Náisiúnta na hÉireann) national ex-service personnel in making the two-minute film. The […]
Gillette takes over Lansdowne for 6 Nations
With the Six Nations well underway, P&G’s Gillette is standing out on out of home (OOH) with a station domination around the Aviva Stadium at Lansdowne Road Dart station for the opening games of the rugby tournament. Running across two cycles, the media first takeover features the full commuter portfolio at the busy Dublin 4 Dart […]
Kerrygold goes global with farmers digital ads
Ornua is placing Ireland’s farming families at the fore of a new Kerrygold campaign which could reach over 36 million people worldwide. Entitled ‘A True Taste of Kerrygold’, it puts Ireland’s grass-fed family farming system firmly in the spot light, celebrating the passion, pride and tradition of Irish dairy as part of a major drive for […]
Ion Solutions behind new-look RTÉ News studio
Irish owned audio-visual designer Ion Solutions created and installed the €1.4 million state-of-the-art technology in the RTÉ News studio, home to the Six One News, Nine O’Clock News, One O’Clock News, The Week in Politics, Budget coverage, Referendum results coverage, and other special events live programme coverage such as commemorations. Studio 3 is the busiest TV […]
TV coverage of women’s sport less than 12pc
TV coverage of women’s sport in Ireland is less than 12 per cent and only three per cent of print and four per cent of online coverage is dedicated to women’s sport, a Nielsen report for 20 x 20 shows. Almost 60 per cent of Irish people say the media should do more to promote […]
Aidan Greene chairs Dublin Film Festival
Core deputy CEO Aidan Greene is to chair the Virgin Media Dublin International Film Festival. Greene will combine his experience of working in adland with his love of film. Other board members are Anne-Marie Curran of PR agency Drury Porter Novelli, Ruth Hunter, Hugh Linehan, Ronan Murphy, Suzanne Noble, Mark O’Halloran and Paula Woods. Greene spent two […]
Guinness clear their lines with two new rugby ads
Diageo has rolled out its new global responsible drinking campaign aimed at urging moderation among the millions of adult fans that will watch this year’s Guinness Six Nations tournament kicking off this weekend. The drinks giant also a new TV ad which follows two rugby-following brothers as they use their inheritance to support their native […]
Paddy Power makes mischief around big game
Irish bookmaker Paddy Power have engaged in some more mischief as Ireland takes on England in the Six Nations rugby at the Aviva Stadium this weekend. The bookies erected four giant posters across different locations in and around the capital to stir up some pre-match banter between two of the most famous rivals in the tournament. […]
BBDO announces six new hires
BBDO Dublin has expanded its creative team with the announcement of six new hires who will work across all of the agency’s creative platforms combining through-the-line advertising with social, interactive, experiential and creative tech. The new hires coincide with the agency retaining the Health and Safety Authority (HSA) account. Rob Murray joins BBDO Dublin from Rothco, where his award-winning work over the past 12 years has made him a go-to problem solver for some of Ireland’s best known […]
Strong Roots backs Virgin coverage of Six Nations
Plant-based frozen foods brand Strong Roots has signed up as title sponsor of Virgin Media One’s coverage of the Guinness Six nations which kicks off with France v Wales at 7pm tomorrow. The multi-platform sponsorship deal includes both the broadcast and digital sponsorship, in show promotion and a series of live social streams across the […]
DMG Media on board for Dublin Tech Summit
DMG Media Ireland has signed up as the official media partner and exhibitor of the Dublin Tech Summit 2019. As well as publishing the Irish Daily Mail and the Irish Mail on Sunday newspapers, DMG’s digital portfolio includes Evoke.ie, MailOnline and Extra.ie. The company claims the online titles have a combined reach of over 1.7 million adults every […]
Ireland’s ad spend still lags behind EU
Investment in Irish advertising has long lagged behind that of our European counterparts. However, Ireland now has the lowest ad spend as a percentage of GDP and one of the lowest spend per capita in the EU, MediaCom Ireland’s managing director Ian McGrath (above) points out. The recession damaged the advertising market, leaving a lasting […]
