Christmas FM returns to the airwaves with An Post, Mondelez and Tesco on board as sponsors. The station will raise funds and awareness for Focus Ireland by sprinkling festive cheer across the country in the run up to Christmas. People are urged to tune in to hear familiar voices volunteer their time to bring Christmas […]
Blog RSS feed for this section
INM reveals all in Cannes teaser campaign
Independent News & Media (INM) celebrated the ‘power of print’ at an advertiser event in the RHA Gallery as it explained the reasons for an anonymous advertising teaser campaign. A special night of entertainment was by over 200 marketers and media industry executives. The press campaign comprised teaser ads across INM titles. The ads invited named agency […]
Radical wins Three social media business
Core Media’s Radical agency has won a competitive pitch to be appointed by Three as its social media partner in what is said to have been a three-way contest with CKSK and incumbent, Thinkhouse. Radical will work with Three’s social and digital teams to help the mobile operator deliver strategy and innovation across its various […]
Boys and Girls gears up with first Skoda ad
Skoda is spending €650,000 in the creation and rollout of its first ever Irish TV ad created by its new agency Boys and Girls. The ad, which will hit TV screens on December 5, was directed by award-winning director Richie Smyth. His movie, The Siege of Jadotville, is now on Netflix. Smyth’s previous work includes […]
Corrie and Emmerdale set to return to TV3
Two of Ireland’s most watched TV soaps, Coronation Street and Emmerdale, are to return to TV3 from the start of December. The move follows Virgin Media’s announcement this week that it had received regulatory and competition approval to acquire UTV Ireland. Upon final closing of this deal, the TV3 group will operate as a three-channel business. As […]
Marketers’ breakfast talk just a week away
Places to hear the three finalists in this year’s Marketer of the Year awards address an industry breakfast hosted by The Irish Times on Tuesday, November 29, are being snapped up fast. The three finalists are Dervila McGarry, head of marketing, Aer Lingus, Adam Bacon, head of marketing, Vhi and Alina Ui Chaollai, marketing director, […]
TV3 plans second series of Gogglebox
TV3 has commissioned a second series of the TV watchers favourite watchers show. Gogglebox Ireland has been on screens just shy of nine weeks and already the series has been a major talking point with the Tully Twins from Cavan, Tracie and Anita from The Liberties, The Gruffertys from Kildare and The Ryans from Limerick […]
Minister to rule on INM’s Celtic deal
Communications minister Denis Naughten has two months to decide whether or not to approve the proposed purchase of the Celtic Media Group (CMG) by Independent News & Media (INM) following the go-ahead from the Competition and Consumer Protection Commission. The minister must now consider the deal on the grounds of media plurality. He has to […]
Virgin gets green light on UTV Ireland
Virgin Media has received regulatory and competition approval to acquire UTV Ireland for €10 million. The news follows Virgin’s purchase of TV3 last year. Pat Kiely (above), managing director, TV3, said the approval was good news for viewers and will support efforts to compete head-on with local and overseas competition, which would include RTE and […]
IIBBDO rolls out Rugby World Cup bid
The IRFU has launched its bid for Rugby World Cup (RWC) 2023. Irish International BBDO produced the film to support the launch. The agency’s creative director Mark Nutley said the ad is a brief history of an island and its people, now ready for the world. Title: Ready for the World Advertiser: IRFU Product: […]
UTV Ireland’s Celebrity audience up 17 per cent
The opening episode of I’m A Celebrity, which aired on UTV Ireland last night at 9pm, saw an average of 436,900 viewers tune in to the jungle antics, an increase of 17 per cent on last year’s launch show. The programme reached 688,600 viewers in total and was the second highest rating programme on UTV […]
Three’s Christmas ad supports Barnardos
Three has unveiled its 2016 Christmas campaign which opens a new chapter in the story of ‘The Girl and the Cloud’ and through a marketing campaign involving a special charity partnership with the children’s charity Barnardos. Continuing on ‘The Perfect Surprise’ story, the animated ad was created by Boys and Girls, using Irish illustrator Mark Wickham. […]
Jon Williams replaces Bakhurst at RTE News
Following a public competition, RTÉ has appointed Jon Williams as managing director of RTÉ News and Current Affairs in place of Kevin Bakhurst who returned to the UK to become content director at Ofcom. Williams was managing editor of international news at ABC News in New York since March 2013, working on international news coverage […]
