The Institute of Advertising Practitioners in Ireland (IAPI) is staging a second Rant Night, allowing adlanders a chance to speak frankly on industry issues. At this stage, IAPI has confirmed eight ranters will take to the podium in the Sugar Club next Wednesday. Dr Ken McKenzie of TCD will speak about the phoney war in […]
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Mediaworks lands Waterford Stanley
Mediaworks has been appointed to handle Waterford Stanley makers of Stanley range cookers and stoves. The agency is handling the roll out of new print, radio and online work. They had “conversations” with a number of other media agencies but no formal presentations were made, a company spokesperson told Marketing.ie. Marketing manager Eileen Slattery and […]
McKenna chuffed by Musgrave sponsorship results
GAA commercial manager and Croke Park stadium director Peter McKenna has welcomed the news that Musgrave brands SuperValu and Centra achieved the highest industry recognition from sponsorship last year. The Onside Irish Sponsorship survey showed Centra and SuperValu knocked 02 off the top spot last year due to its support for the All-Ireland hurling and […]
Zoopla ends WBA sponsorship
Property price website Zoopla has decided not to renew its shirt sponsorship deal with West Bromwich Albion Football Club when the current contract runs out at the end of the season. The decision has been taken by Zoopla following an incident involving the club’s striker, Nicolas Anelka, over his controversial ‘quenelle’ goal celebration. The salute […]
German discounters lead market
More Irish consumers are now shopping at Aldi or Lidl than at any of Ireland’s ‘big three’ grocers, Tesco, Dunnes Stores and SuperValu, a Behaviour & Attitudes study for Checkout magazine shows. The survey of 662 Irish shoppers found that a total of 62 per cent have shopped in either Aldi or Lidl over the […]
CBS becomes Exterion Media
CBS Outdoor Ireland has now formally completed its rebrand as Exterion Media. The rebrand follows the acquisition of CBS Outdoor International by Platinum Equity last September. Platinum Equity is an equity firm specialising in mergers, acquisitions and operations. Exterion Media’s core business covers various out of home (OOH) formats, including transport, billboards, street furniture and […]
ICAD salutes Johnny Ferguson
The Institute of Creative Advertising & Design (ICAD) is to pay tribute to adman and screenwriter Johnny Ferguson who died last year from cancer at the age of 50. In memory of their former president, ICAD will stage a show of 14 short films entitled Creative Shorts III at 7pm in the Sugar Club on […]
Mixtape wins Paddy Power gold for prank Olympics poster
Experiential and out of home campaigns agency Mixtape Marketing has been awarded a gold MAA Worldwide Globe award. The awards celebrate the ‘best of the best’ marketing campaigns from around the world. The gold was awarded for Paddy Power’s London France campaign. Mixtape sourced a small town in Burgundy called London and staged a Paddy […]
Setanta rallies behind FIA events
Setanta Sports has confirmed that BT Sport has signed a deal to show exclusive live coverage of up to 26 stages of the FIA World Rally Championship (WRC), starting with the opening event of the 2014 season, the famous Rallye Monte Carlo, tomorrow (Wednesday, January 15). The WRC pits cars and drivers against each other […]
AIB runs with major NFC push
AIB is promoting its new Me2U money transfer service on the biggest near field communication (NFC) enabled out of home (OOH) campaign to date in Ireland. The NFC element of the campaign consists of 500 Adshel six sheets, 10 fully wrapped bus shelters and 55 six sheets located in cinema lobbies across the country. Billboards, […]
IAPI to salute women in adland
The Institute of Advertising Practitioners in Ireland (IAPI) has launched a new award to recognise outstanding talent shown by a woman in Irish advertising. The IAPI Doyenne Award is run in association with the Sunday Business Post. The award will be made on the merits of success, ability and leadership skills to a nominee showing the potential to […]
Canacott departs from Publicis
John Canacott has quit as managing director of Publicis D to pursue other business interests, Marketing.ie has learned. Although no statement was made on his departure, Publicis Dublin managing director Padraig Burns confirmed that Canacott had left the group. It is believed he is currently considering his options. Canacott was central in developing Publicis D, particularly […]
AAI to debate over-55s
The first Association of Advertisers in Ireland (AAI) Toolkit seminar of the year will debate the issue of the over-55s. MediaVest head of planning Andy Pierce (pictured) will discuss how older consumers are being ignored, whether or not they are brand loyal and to what extent they may present a significant opportunity for brands. Is […]
