Tesco Ireland has unveiled its TV ad for Christmas 2022. The ad aims to home in on the joy that may be in short supply at the moment as people are facing pressure on their finances, but also acknowledges that Christmas is important to so many, especially after the last few years. The creative opens with […]
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Irish agencies make Effie shortlists
Five Irish agencies have made the Effie shortlists, with The Brill Building, Boys+Girls, Bonfire and Core in contention for this year’s Effie Europe Awards and Boys+Girls, Core and The Public House shortlisted for the Effies Global Best of the Best awards. The Brill Building got shortlisted twice for Breakthrough Cancer Research and ‘The Shop that […]
Public House seeks help for tache force
Creative agency The Public House has rolled out a new campaign for men’s health charity Movember, aimed at driving sign-ups and donations for the month-long moustache-growing initiative. Movember focuses on three areas of men’s health which are known to have the most impact – testicular cancer among those aged 15 to 34, prostate cancer and […]
PML marks 40 years with 4T campaign
PML Group has marked four decades in business by running their own national out of home campaign across various formats and sites. The 4T initiative was developed in-house by PML Create design team deploying the group’s Mind, campaign planning and audience optimisation, Maps, along with the specialist’s inventory and audience visualisation tool. The agency’s Innovate team […]
Lidl returns to top Brandshout
Lidl again leads the latest Brandshout ad recall league table, Ipsos reports. The last time the German discounter topped the list was June. Aldi jumped five places in October to take second place, followed by Vodafone, which was the league leader in September. The October top five was completed by Tesco (up from ninth) and […]
Irish consumers more savvy about savings
Irish consumers are becoming increasingly savvy when it comes to getting value for money and are looking to switch service providers more than ever before, new research by lender Capitalflow shows. With inflation and the rising cost of living putting pressure on household budgets, the iReach study looks at Irish people’s attitudes and habits about switching. […]
Virgin to show Autumn Series
Virgin Media Television has secured free-to-air rights to broadcast the 2022 Autumn Nations Series at the Aviva Stadium. Ireland kick off their campaign against the world champions South Africa on Saturday, November 5, the first game between the two sides in five years. The two sides will face one another at the Stade de France […]
BBH partners with ICAD’s Upstarts
Bartle Bogle Hegarty, aka BBH, is teaming up with the Institute of Creative Advertising and Design (ICAD) work closely together to drive forward the Upstarts programme. Publicis-owned BBH, which opened its doors earlier this year with Tesco Ireland as its founding client, will be the first official agency partner of ICAD’s creative education programme. The […]
Blink Group agrees Square deal
Events and activations company The Blink Group has agreed a new five-year contract with The Square for its Christmas Experience, which will see Santa arriving at the Tallaght shopping centre on November 19. TBG have been providing The Square, one of the country’s biggest shopping centres, with theming, décor and the Santa Grotto experience. Pictured […]
Credit Union tops RepTrak index
The results of this year’s RepTrak Sustainability Index for Ireland shows that the Credit Unions have the best sustainability reputation in Ireland out of 100 organisations measured. Glanbia, Fáilte Ireland, Lidl Ireland and An Post made up the remaining top five positions. It is the 11th year of the study which is organised by The […]
Des Cahill to quit Sunday Game
RTÉ sports broadcaster Des Cahill is to step down from presenting The Sunday Game after 15 seasons at the helm of RTÉ’s flagship Sunday night GAA programme. He now plans to host Saturday Sport and Sunday Sport on RTÉ Radio 1. Cahill said the reason he is making the change is that he wants to go back to […]
Tesco staying put at Mindshare
Despite reports to the contrary, the Tesco Ireland media buying and planning will remain at Mindshare. While there was a recent media pitch for the British multiple back in June, Mindshare will continue to handle the business in Ireland, while another GroupM agency, EssenceMediaCom, will look after it in a number of other Eastern European […]
IAPI seeks replacements for Field and Fulham
The Institute of Advertising Practitioners in Ireland (IAPI) are seeking two members to join the institute’s board following the retirement of Fiona Field and Jamie Fulham. Field, who has been a board member for the past five years, is managing director of Omnicom’s OMD, while Fulham, served on the board for the past two years […]
