It was the backdrop to the Academy-award winning Ryan’s Daughter starring John Wayne and Maureen O’Hara, Tom Cruise and Nicole Kidman’s Far And Away and it was even the home of Jedi Master Luke Skywalker in Star Wars: The Last Jedi. Now the Kingdom will once again roll out the red carpet for the new […]
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Marketing Society to debate brand culture
At its next event, the Marketing Society will look beyond youth culture and discuss what it takes to stay relevant in a world where consumers are now more in control of advertising than ever before. As leading brands increasingly take a culture-first approach to build deeper resonance and relevance with customers, the desire is to […]
Virgin Media rolls out Four channel
Virgin Media Television will launch a new free-to-air TV Channel, Virgin Media Four (VMF), tomorrow (Wednesday, August 24th). Available on Virgin Media channel 110 and Saorview channel 7, VMF offers both home produced and international content, including weekly NFL American Football coverage and the first TV broadcast of The Group Chat, with Zara King, Gavan […]
Davina O’Donoghue joins B&A board
Davina O’Donoghue has been appointed to the board of Behaviour & Attitudes (B&A). She joins B&A after 25 years working in London in international qualitative research. Her career to date has seen her set up and run two agencies and she has sat on the board of a further two. Most recently, she was a […]
Cadbury’s game on for women’s football
The Public House say the game is on for women’s football with Cadbury’s heroic illustration campaign. The Mondelez-owned confectionery brand, which last year signed up as the official snack partner for the Republic of Ireland women’s team, have now announced their ‘A Player & A Half deserves Support & A Half’ campaign – tieing in […]
Five new judges for Marketer of the Year
Marketer of the Year returns this year following the pandemic with five new judges joining the search for Ireland’s foremost marketing talent. The new judges on board are Kevin Donnelly (above), managing director of Britvic Ireland, and himself a MotY winner in 2012; Laura Lynch, group chief marketing officer, Bank of Ireland; Emma Walls, commercial […]
Crouch all lovey-dovey in Paddy Power ads
Paddy Power kicks off the new Premier League season with a tongue-in-cheek ‘love story’ fronted by former Liverpool striker Peter Crouch and ex-referee Mark Clattenburg. Borrowing scenes from hit movie American Beauty, Crouch calls on fans to ‘Love Football. Intimately’. He gets frisky with a corner flag while Clattenburg embodies ‘Baby’ from Dirty Dancing. The […]
National Lottery tops latest BrandShout
The National Lottery has topped the latest BrandShout ad recall survey for August. The poll is conducted by Ipsos for Marketing.ie and is based on interviews with a new national panel of 1,000 adults every fortnight. The Lottery moved up from sixth place in July. Vodafone (fourth in July) was second, followed by Lidl (second […]
Lego creates special build for Dublin store
World famous Danish toymaker Lego has unveiled a crowd sourced special build on Wexford Street’s Golden Square to mark the opening of their new flagship store on Grafton Street in Dublin. The installation, devised by Kev Gascoigne of Fairy Bricks, comprises a Lego mosaic framed on the board, which was built at Dublin Comic Con […]
Legendary adman Trott for TAM lunch
Creative director, copywriter and author Dave Trott is the guest speaker for the TAM Ireland Long Lunch. Trott began his career at New York agency Carl Ally Inc, before returning to his native London in 1971 as a trainee copywriter at Boase Massimi Pollitt (BMP) where his work included Pepsi’s ‘Lipsmackinthirstquenchin’ and Courage’s ‘Gercha’ with […]
Ciarán Hinds voices new PTSB campaign
Acclaimed actor and Oscar nominee Ciarán Hinds is the voice behind the latest Permanent TSB commercial. As crunch time approaches for Ulster Bank and KBC customers to move their accounts, PTSB is now urging people to not just move, but move better. The campaign features a choreographed representation of the theme voiced by the Belfast […]
Grady to chair NewsBrands journalism awards
This year’s journalism awards will be chaired by former Irish Independent and Herald editor Claire Grady. There are 800 entries across 22 categories including digital innovation, video journalism, politics, business, crime, opinion, sport, features, showbiz, podcast, arts, business and magazines. The awards show will be held in the Mansion House on November 17. Broadcaster and […]
TV viewing down among 15-34s
Television viewing by 15 to 34-year-olds dropped by 17.8 per cent in Ireland in the first half of 2022, with the fall in normal consumption among this cohort leading to a 8.1 per cent year-on-year decline in adult viewership. Core says broadcasters are finding it hard to hold on to younger linear channel viewers, with […]
