When devising the new out of home (OOH) campaign for the launch of Nurofen Long Lasting, the idea emerged that longer pain relief requires a longer poster. So the brand organised a takeover of the 240 sheets in Ranelagh and Terenure. Comprising five 48 sheets the 30-metre-wide displays involved a special extended build showing capsules’ […]
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Rob Kearney for Crumlin fundraiser
Former Leinster, Ireland and Lions rugby player Rob Kearney will be the guest speaker at The Round Room in The Mansion House on Dawson Street for a night of celebration on Saturday, September 10 with all net proceeds going to the Children’s Health Foundation Crumlin (CHFC) in the hope that two new ultrasound machines can […]
Littlewoods rebrands as Very
Littlewoods Ireland has officially rebranded to Very, bringing it into alignment with The Very Group’s lead retail brand in the UK. As a GAA title sponsor, the new Very identity was on display in sideline ads in Croke Park at the All-Ireland Hurling final between Limerick and Kilkenny at the weekend. The rebrand marks a […]
Publicis to handle HSE’s Quit campaign
After a competitive pitch, Publicis Dublin has been appointed to handle the next chapter of the HSE Quit ad campaign account. The account was previously handled by Folk Wunderman Thompson. The HSE’s Quit Service has helped thousands of people quit smoking by providing tailored support from Stop Smoking Advisors online, in person and over the […]
Sean Boyle to chair B2B ad awards
Adman, writer and podcaster Sean Boyle will chair the judging panel for the inaugural Best in Business (BiBs) awards organised by DMG Media’s Business Plus magazine. The business to business (B2B) advertising awards contest will comprise quarterly winners with an overall annual prize. Boyle has held senior positions with agency networks worldwide. He started his […]
Gogglebox Ireland puts call out for recruits
Do you have lots to say and love to chat about TV? If so, Gogglebox Ireland might be interested in talking to you. The show’s producers want new recruits to join other opinionated TV critics for Virgin’s new autumn season – particularly older male pals who love chatting about what they watch on the box […]
Paddy Power run fun ads for festival
A Twitter-enabled bus shelter dispenser is at the centre of a new out of home (OOH) campaign on Dublin streets celebrating to celebrate the Paddy Power Comedy Festival. The festival kicks off next Thursday July 21 for four nights in Iveagh Gardens with some of the top names in Irish comedy on the bill, including […]
Public House rolls out Wildlands ads
The Public House has launched a brand campaign for Wildlands, the adventure park in Moycullen, Co Galway. The idea depicts the stimulation ingrained in the Wildlands woodlands experience. Opened in August 2020, Wildlands is on 20 acres of mature woodland. The aim is to get Irish families back into nature, have fun, reconnect and rediscover […]
Marketing Society to talk about sport
Consumers expect brands to play a role in improving their world, ensuring purpose driven marketing is not vague or anodyne, but instead cause and conviction led. Socially active brand campaigns are on the rise and sport in particular is fuelling a new wave of activism, taking cues from grass-root activism to establish meaningful partnerships delivering […]
Bord Bia supports retail organic push
Bord Bia has teamed up with Irish retailers to raise consumer awareness of the choice and availability of Irish organic produce. The body has developed digital and in-store promotional materials for the ‘Organics from Ireland’ campaign, which retailers can use to highlight their organic Irish beef, lamb, dairy, seafood, eggs, fresh produce and prepared consumer […]
Mace on static cycle tour for DSI
Mace retailers across Ireland are urging customers and staff to donate between 15 minutes and an hour of their time to cycle on static bikes and raise funds for Down Syndrome Ireland (DSI), the convenience store chain’s charity partner. The hope is that the static cycling events, which were launched at the Mace store in […]
Lowry signs up as Jameson ambassador
Golfer Shane Lowry has agreed a deal with the French international drinks company Pernod Ricard to act as their brand ambassador for Jameson in a three-year deal, the value of which was not revealed. Global marketing director at Irish Distillers Pernod Ricard (IDPR) Brendan Buckley said that some people might say this could be the […]
TU Dublin launches student scheme
Technological University Dublin, Thinkhouse and the Yugo global student housing operator, have announced the launch of the 2022 Breakthrough Scholarship. The tripartite scholarship is designed to help overcome barriers faced by young, marginalised students living in Ireland while at the same time fueling a more diverse marketing industry nationally. Valued at €28,000, it is the […]
