The cinema box office take for the Republic of Ireland last year was €47.5 million, up from €29.5m in 2020, with £14.8m up North. Cinemas faced enforced closure during one half of the year due to the pandemic, while, for the other half, capacity restrictions were in place. The top 10 films of 2021 in […]
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DMG and Business Plus a done deal
A proposal by DMG Media to buy Business Plus magazine and BizPlus.ie for an undisclosed sum, which was reported in the November issue of Marketing.ie, has been given the green light by the various powers that be in approving media acquisitions in Ireland. The deal gives DMG Media full control of Nalac Limited, where Nick […]
Virgin’s new dramas spring into action
Virgin Media Television has announced two new dramas as part of the schedule in its new season of upcoming shows this spring. Holding is a series based on the best-selling novel by Graham Norton, which was filmed in the chat show host’s native Cork and stars Oscar-winner Brenda Fricker (My Left Foot) and Conleth Hill […]
Christmas FM gifts Barnardos over €330k
Festive music radio station Christmas FM raised €331,515 for Barnardos, their chosen charity for 2021. The figure well surpassed the original goal of €250,000. Listener donations will be used to help around 6,800 disadvantaged children in Ireland , with Barnardos providing them with food, educational support and therapeutic services with their trained teams. The 2021 […]
Late Late Toy Show again tops TV audiences
The average Irish adult in a TV home watches for two hours 47 mins every day or almost 20 hours a week, the latest TAM Ireland/Nielsen figures show. The report indicates that 84 per cent of daily viewing is consumed live and the remainder as catch up. Housekeepers continue to be among the heaviest viewers […]
Diageo rolls out Guinness zero emission trucks
Diageo Ireland has announced plans to introduce its first zero emission vehicles into its Guinness truck fleet from this summer. The ambition is for 70 per cent of Guinness trucks to be zero emission by the end of 2025 and universally by the end of the decade. Diageo already has a zero emission vehicle, which […]
Sponsorship to grow by eight per cent
The Irish sponsorship market grew by six per cent to reach €180 million in 2021 and while the sector has yet to return to pre-Covid-19 levels, the 16th annual Onside industry survey estimates there will be growth of eight per cent this year taking spend to €195m, which will be a step closer to the […]
Exterion Media rebrands as Global
Global, the media and entertainment group, has formally rebranded Exterion Media in Ireland and Northern Ireland as Global in line with other international markets. Exterion Media was acquired by Global in 2018, making it one of the largest out of home (OOH) advertising companies in Europe. The business previously traded in Ireland as CBS Outdoor. […]
Javelin promotes O’Flaherty and Cosgrove
Cathal O’Flaherty and Adrian Cosgrove have been formally appointed as joint creative directors and board members at Javelin. Cosgrove returned to the agency as a senior copywriter in 2017, having served as creative director at OwensDDB where he worked on VW. During his time as a copywriter at Irish International BBDO, his clients included Aer […]
Currys cooks up drama in TV ad
Electrical retailer Currys has released the third in its series of ‘kitchen disaster’ themed TV ads. The ads feature a kitchen disaster theme based on research which shows that 85 per cent of kitchen appliances are distress or replacement purchases. Currys said that 65 per cent of people have experienced a kitchen disaster and the […]
GroupM reports 20% growth for 2021
The Irish advertising market grew by 20 per cent last year, GroupM Ireland reports. WPP’s media group predicts growth of nine per cent in the Irish market in 2022, after a decline of six per cent in 2020 due to the impact of the coronavirus pandemic. GroupM partly credits the growth in the Irish market […]
Fáilte Ireland to sponsor RTÉ Weather
Staycation marketing body Fáilte Ireland will come on board as sponsor of RTÉ Weather bulletins from the start of January in a three-year deal brokered by Mindshare, the value of which was not disclosed by either party. The sponsorship will form part of Fáilte Ireland’s ‘Keep Discovering’ campaign targeting hundred of thousands of Irish viewers […]
Boys+Girls to handle Bord Bia
Bord Bia has appointed Boys+Girls to handle its creative advertising following a contest involving a number of other leading agencies, including Folk Wunderman Thompson, Publicis, TBWA and the incumbent, Accenture Interactive’s Rothco. What proved to be a rather protracted review was overseen by Bord Bia’s director of marketing, Una Fitzgibbon. Bord Bia is responsible for […]
