As employers are again urged to embrace remote working, new research reveals that Irish businesses are less happy about hybrid working since the phased reopening of workplaces in September. A report by Adare Human Resource Management (AHRM) shows that only one in three employers, excluding retail and wholesale sectors, rate hybrid working highly. The figure […]
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Káno adds trio to its client service team
PR agency Káno Communications has announced three new hires for its client service team. Claire Egan has over 15 years’ experience in the communications industry, working in the media, publishing, sport and higher education sectors. She joins Káno as a senior account manager from DCU, where she worked in the communications unit on research and […]
Susie Horgan awarded PRII fellowship
Susie Horgan, founder and managing director of Cork agency Springboard Communications, has been made a fellow of the Public Relations Institute of Ireland (PRII). The PRII award a member fellowship in recognition of the person’s professional skill and to someone who is seen to have supported the development of the PR industry and the work […]
Nolan moves up ranks at Genesis
Researcher Mark Nolan has been promoted to deputy managing partner at Genesis. He joined the marketing consultancy group in 2019 as a consulting director from Core. On his joining Core after seven years at Amárach Research, he launched Ignite which later became Core Research. He is also a former chairperson of the Marketing Society. Nolan […]
Vodafone embraces love tale for Christmas ad
Vodafone Ireland hired creative agency Grey London to get the message across to Irish consumers that through the power of the brand’s mobile and broadband networks, local communities and families can believe in stronger connections this Christmas. The ad tells a love story that reflects a new rural Ireland and a journey of transformation for […]
Tourism Ireland targets Canada
Tourism Ireland is working with The Weather Network (TWN) television channel in Canada on a new campaign. Four new videos will be seen by around 10 million people across Canada when they air next month. The campaign also includes a podcast of This Day in Weather History focusing on the winter solstice at Newsgrange for […]
Dentsu issues media trends report
For the first time ever, Dentsu has gathered and published the insights and predictions of its global media agencies into the 2022 Media Trends guide for marketers worldwide. Futurist experts, industry specialists and leaders from Carat, Dentsu X and iProspect joined forces to identify and explore the biggest media trends to watch out for in […]
Irish creatives back quality of work – IAPI
A survey of Irish creatives at home and abroad by the Institute of Advertising Practitioners in Ireland (IAPI) shows that 68 per cent of respondents described the quality of commercial creative work being produced in Ireland these days as good to excellent, 28 per cent see it as average, while a mere three per cent […]
Boys+Girls Irish winner at London Awards
Based in New York, the prestigious London International Awards (LIAs), has revealed its 2021 winners from across 25 media and 53 countries. Boys+Girls was the only Irish agency to be awarded and one of three agencies globally to win in radio. The Portobello agency took home one gold and one silver, both in radio and […]
MII to stage sustainability forum
As most of us are aware, the Earth is a finite resource. Through established behaviours, we are using up too much of its natural resources. Climate change is widespread, rapid, and intensifying. The facts are clear, the natural world is in crisis and it is down to us. But it is not too late, there […]
TV viewing shows signs of levelling off
Live television viewership patterns levelled off in the third quarter with a decrease of only 3.3 per cent year-on-year in July-September, compared to the seven per cent year-on-year drop recorded in the first half of 2021 when the 2020 comparison period included a spike in news and other TV consumption as the Covid-19 crisis unfolded, […]
Verve creates Gala’s first Christmas ad
Independent retail chain Gala enters the Christmas ad arena for the first time this year with a TV commercial called ‘The Recipe’. The ad was written and created by Verve/Showrunner, produced by Banjoman, which was voted production company of the year at the Kinsale Sharks festival and directed by Claire Byrne, with original music from […]
Mediahuis and Oracle agree targeting tool deal
Newspaper and online news content provider Mediahuis has agreed a deal with Oracle for its contextual intelligence advertising and customer experience products. Oracle Contextual Intelligence (OCI) allows advanced targeting of audiences through the building of sentiment-led segments and contextual targeting and is seen as an advertising first in Ireland. The tech crawls and categorises desktop […]
