Electric Ireland has partnered with Dublin homeowner Dylan Walsh, the community figure known as the ‘Father Christmas of Finglas’ for transforming his north Dublin home into a dazzling holiday light display every year. To support Dylan’s charitable efforts (in aid of the Hear Me Out youth mental health project at Finglas Youth Resource Centre), Electric […]
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NLB rolls out ads in lifts and lobbies
A new digital out of home (DOOH) network has launched in the Irish market focusing on elevators, lift lobbies and other areas of high consumer footfall. No Limit Branding (NLB) has begun rolling out locations across the country in shopping centres, car parks, hospitals and hotels, with further site categories planned. The company will be […]
Cadbury’s game on for women’s football
The Public House say the game is on for women’s football with Cadbury’s heroic illustration campaign. The Mondelez-owned confectionery brand, which last year signed up as the official snack partner for the Republic of Ireland women’s team, have now announced their ‘A Player & A Half deserves Support & A Half’ campaign – tieing in […]
JCDecaux reconnects with commuters
JCDecaux has launched a new campaign to welcome people back outdoors as the country takes its first tentative steps out of the lockdown and posting can take place again on paper formats for the first time since March 27. The campaign designs represent different cohorts of the population enjoying the outdoor settings that are available […]
Creatives call for ideas to help tackle Covid-19
A campaign calling on Ireland’s creative industry to design and donate inspiring posters of optimism, resilience and hope in the fight against the coronavirus pandemic has been launched. Called Creatives Against Covid-19, the drive will see the posters being made available to download or buy in print with all funds going to Women’s Aid and […]
Exterion Media partners with The Picture Works
Exterion Media and The Picture Works have formed a strategic partnership in Ireland. Colin Leahy, managing director, Exterion Media, said the move will strengthen the services that both companies deliver and enable opportunities for tech innovation in out of home (OOH). The deal sees the companies to combine their respective services. Exterion Media will take […]
Coke AerPods welcomed homecomers
Coca-Cola ran a special homecoming campaign on AerPods at Dublin Airport. In a partnership with DMG Media and its Irish Daily Mail’s MailOnline, family and friends could go online and enter the name of a love done coming home for Christmas. Their name, along with their flight arrival time and welcoming photo and message, were then […]
McDonald’s has most impact on posters
McDonald’s is the grand prix winner in this year’s Poster Impact awards, organised by PML Group and published exclusively in Marketing.ie magazine as part of a joint initiative. The out of home (OOH) specialist researched the effectiveness of 1,300 outdoor campaigns in 2014. The awards recognise the best campaigns, from both a media and creative point […]
CBS goes digital in Cork
CBS Outdoor Ireland and Mahon Point shopping and leisure mall in Cork have announced a partnership to develop a digital advertising network. The deal sees CBS extend its digital network beyond Dublin for the first time as it continues its investment in digital out-of-home. CBS and Mahon Point have developed a digital Pod and way-finder […]
Report on shopping malls
CBS Outdoor and PML have launched a research study that delivers insights into the digital out of home (OOH) shopper in Dundrum Town Centre and Swords Pavilions in Dublin. The Digital Effect, a study conducted by Behaviour & Attitudes, gathers feedback from 400 shoppers in exit surveys on their shopping behaviours in the shopping malls […]
Newstalk hard-hitting from a height
Newstalk 106-108 is running a poster campaign on the corner site of Earlsfort Terrace and St Stephen’s Green with messages that take a shot at its main rival RTE. Frank Cronin, chief executive, Newstalk, said the campaign proposition was that the station delivers the best independent analysis of the issues in Ireland. The ads, which […]
CBS saluted for Square deal
CBS Outdoor Ireland has won the best digital signage category at the international POPAI (Point of Purchase Advertising International) digital awards for its digital mall formats. The panels were introduced by CBS to Ireland in March at the Square shopping centre in Tallaght. Marie Lawlor, sales and marketing director, CBS Outdoor, said six in ten […]
ASAI bans Hunky Dorys ads
The Hunky Dorys crisps ads featuring women in revealing tops playing rugby under straplines such as ‘Are you staring at my crisps?’ and ‘Tackle these’ has been banned by the Advertising Standards Authority of Ireland (ASAI) after 300 complaints from members of the public and a threat of legal action by the IRFU. The ASAI […]
