Mobile phone brand Vodafone tops the latest BrandShout ad recall survey for September, moving up from second place in August. German discounter Lidl was in second place. Sharing third place in the latest survey were McDonald’s and Sky, moving up from seventh and ninth place respectively. Aldi was fifth while Guinness dropped two places to […]
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Coke again tops Checkout list
Coca-Cola tops the Checkout Top 100 Brands list this year, which means that the global soft drinks brand has claimed the number one spot in the rankings for a record-breaking 18 years in a row. The survey is conducted by NielsenIQ. Coke is not the only brand to retain its top 10 position from last […]
Davina O’Donoghue joins B&A board
Davina O’Donoghue has been appointed to the board of Behaviour & Attitudes (B&A). She joins B&A after 25 years working in London in international qualitative research. Her career to date has seen her set up and run two agencies and she has sat on the board of a further two. Most recently, she was a […]
National Lottery tops latest BrandShout
The National Lottery has topped the latest BrandShout ad recall survey for August. The poll is conducted by Ipsos for Marketing.ie and is based on interviews with a new national panel of 1,000 adults every fortnight. The Lottery moved up from sixth place in July. Vodafone (fourth in July) was second, followed by Lidl (second […]
TV viewing down among 15-34s
Television viewing by 15 to 34-year-olds dropped by 17.8 per cent in Ireland in the first half of 2022, with the fall in normal consumption among this cohort leading to a 8.1 per cent year-on-year decline in adult viewership. Core says broadcasters are finding it hard to hold on to younger linear channel viewers, with […]
Study points to cinema’s high attention levels
Amplified Intelligence are capturing cinema attention data for the attention Plan platform, said to be the world’s first measurement of its kind. After a pilot study, fieldwork is now underway in Australasia. Data collection is conducted in real-life cinema sessions, using equipment imperceptible to the audience, reflecting a natural cinema experience. With Plan, there is […]
Guinness heads BrandShout poll
Diageo’s flagship stout brand Guinness topped the latest BrandShout ad recall survey for July with German discounter Aldi in second place, up from seventh spot in June. Lidl was joint second, with Coke/Diet Coke and Vodafone sharing fourth position. Next in line were Bank of Ireland and Premier Lotteries’ National Lottery, both in sixth place, […]
Tubs up as morning show figures rise
Radio audience figures released in the latest Ipsos Joint National Listenership Research (JNLR) survey indicate strong results for breakfast and mid-morning shows with RTÉ Radio 1, 2fm, Today FM and Newstalk all adding listeners in the 12 months to the end of June. Ryan Tubridy now has 369,000 listeners, having made gains in the last […]
OOH’s role in back-to-school campaigns
The 2021 back-to-school shopping season came with many challenges for both families and the marketers that wanted to reach them. This year, parents face a different type of threat, inflation. To help brands get a take on current trends, Talon Ireland surveyed more than 200 Irish families with children in school to find out their […]
Lidl retains BrandShout lead
German discounter Lidl again topped the latest BrandShout ad recall survey with Vodafone again in second place. Bank of Ireland moved up from 16th position to take joint third place with McDonald’s, up ten places from 13th. Guinness was fifth, up from tenth while Coca-Cola and Aldi dropped from third place to sixth and seventh […]
Dentsu reports contrasts in media trust
Irish adults see major differences in levels of trust across media brands and among age groups, the latest Pulse study by Dentsu Consult shows. Although most people first go to a search engine for information, over two thirds of adults often check this source for accuracy. There are also age differences as to where information […]
Businesses fearing recession to slash spend
New research shows 95 per cent of businesses that fear recession will likely cut marketing budgets. As central banks worldwide ramp up interest rates in a bid to control inflation, many businesses fear an impending recession. But as they look to protect themselves, it is clear that many have not learned from the past and […]
Shoppers face possible €453 spike in bills
Irish shoppers could face an increase of €453 in their annual grocery bills due to inflation, Kantar reports. The company’s latest survey points to a 4.9 per cent fall in take-home grocery sales in the 12 weeks to June 12. While the decline was softer than May, grocery price inflation climbed to 6.5 per cent, […]
