The Irish sponsorship market grew by eight per cent to reach €212 million and spend this year is expected to improve by seven per cent to €227m, surpassing the previous pre-pandemic peak of €224m in 2019. A report by the Onside agency says that following the third consecutive year of growth, 46 per cent of […]
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Vodafone and Allianz Ireland’s top sponsors
Mobile brand Vodafone and the German insurer Allianz have been named as the country’s most effective sponsorships for their Ireland rugby and Women’s Aid campaigns respectively, the Onside agency and the Marketing Institute reports. Voted upon by Ireland’s marketing professionals, the two brands were recognised as this year’s ‘industry trailblazers’ at a breakfast sponsorship conference […]
Kia supports An Taisce’s Clean Coasts
Car maker Kia has signed up as sponsor of An Taisce’s Clean Coasts, a programme that works to protect Ireland’s coastlines and promote sustainability. The support coincides with Circular Week, an international series of events and initiatives being held to promote the circular economy and sustainability, which runs until October 27. Kia focuses on using […]
Very supports breast cancer push
Online retailer Very is working with pop-artist and fashion designer Audrey Hamilton in a campaign to support Breast Cancer Ireland and the upcoming Very Pink Run in the lead up to Breast Cancer Awareness month in October. The initiative is part of a six-figure, three-year brand partnership between the two parties. The art installation showcases […]
Accounts conflict after latest RTÉ hearings
After another week of lengthy Oireachtas committee hearings, the RTÉ crisis arising from hidden payments appears to have reached a stalemate. On one side lies the previous week’s evidence from the RTÉ executive, while on the other are conflicting accounts heard this week from presenter Ryan Tubridy and his agent, Noel Kelly. Trying to nail […]
Allianz continues its DSPCA support
The Dublin Society for Prevention of Cruelty to Animals or DSPCA, Ireland’s oldest and largest animal rescue, has secured a further three-year sponsorship deal with pet insurer Allianz Insurance. Founded in 1840, the DSPCA rescue, rehabilitate and rehome an average of over 2,500 animals every year through their adoptions and foster programme. Now operating at […]
Cycling Ireland appoints commercial agent
1920 Worldwide, an innovation sports agency, has been appointed by Cycling Ireland to undertake a review of its commercial activities with the aim of identifying a new sponsor to create new revenue opportunities for the development of cycling. Cycling Ireland represents all cycling disciplines on the island with 26,000 members signed up in 2022. CI […]
Shift at play for brand ambassadors
Almost one million Irish consumers trust a product or service more if a sports personality they admire endorses it, a new joint study by sponsorship consultants Onside and the Line Up Sports agency shows. The Talent Reframed 2023 report provides an update on the changing landscape for Irish marketers actively involved in hiring brand ambassadors. […]
Reach’s 15th year at Shine festivals
Media publisher Reach is partnering with Shine, the co-promoter of summer music festivals Belsonic, CHSQ and Emerge, for the 15th consecutive year. The collaboration aims to deliver experiences for music enthusiasts, catering to diverse tastes and ensuring there is something for everyone. Shine’s Joe Dougan said the demand for tickets has been amazing. Jonathan Eakin, […]
Baileys in three-year Eurovision deal
Diageo’s cream liqueur Baileys is to sponsor the Eurovision Song Contest following a three-year sponsorship signed with the European Broadcasting Union (EBU) for an undisclosed sum. Jennifer English, global brand director for Baileys, said the brand will be the official partner starting with this year’s event being staged at the Liverpool Arena on May 9-13. […]
New speakers for One-Zero event
Three new speakers from the world of sport have been confirmed for the upcoming One-Zero conference at the Aviva Stadium – namely Thomas Ryan, VP of basketball strategy and analytics at the NBA, Will Symon, head of partnership development at Tottenham Hotspur Football Club and Keily Blair (pictured), chief strategy and operations officer at Only […]
Microsoft signs up to Junk Kouture
Microsoft is to sponsor the Junk Kouture global youth sustainable fashion competition, joining the likes of Etihad and Deloitte. Junk Kouture’s mission is to raise awareness and educate the next generation about circular systems in fashion and help develop tech and creative solutions which can work together to help drive change in the fashion industry. […]
Purpose a lead trend among sponsors
ESG, sustainability and purpose was named as the top sponsorship trends for 2023 by members of the European Sponsorship Association (ESA). ‘2023 Sponsorship Trends Research: A Look Ahead’, written by Sophie Morris FCIM and now released to ESA members, features contributions from Core Sponsorship and England’s Football Association (FA). The results were drawn from an […]
