Following a year when Ireland’s sponsorship market improved by nine per cent to €196 million, agency Onside Sponsorship expects further growth of eight per cent in 2023 to €212m, surpassing the €200m threshold first reached in 2018. Just over half of sponsors intend to increase spend levels this year, broadly in line with last year’s […]
Sponsorship RSS feed for this section
Three stages support for city buskers
Three is set to sponsor City Stages, a new music venture aimed at supporting Irish musicians currently performing on city streets by helping to progress their careers to the biggest stages in the country. The first City Stages gets underway this weekend with some leading buskers performing at Three’s Cruises Street store in Limerick at […]
Christmas FM announces sponsors
The Christmas FM radio station has secured Cadbury, Coca-Cola and An Post as lead sponsors for this year’s festive season. Christmas FM returns to the FM airwaves on Monday, November 28, playing festive hits around the clock. Barnardos, Barretstown, Make-A-Wish Ireland and The Community Foundation are the charity partners for the next three years. Christmas […]
Bord Bia seeks to recruit new Bloom sponsors
Bord Bia has put a call out to Irish brand owners who might be interested in sponsoring the Bloom horticultural festival held in the Phoenix Park every summer. The call for strategic partners comes as Bord Bia adopts a new vision for Bloom, which has grown from its roots as a gardening festival supporting Irish […]
Tayto Park rebrands as Emerald Park
The owners of Tayto Park in Kilbrew, Co Meath are not to proceed with a new brand title sponsor but instead will go with a new brand identity using the name Emerald Park from the start of next year. The theme park, with its zoo and rollercoasters, was opened by businessman Ray Coyle in 2010. […]
Wallace to front for DS Automobiles
DS Automobiles Ireland have signed up architect and TV presenter Hugh Wallace as their new brand ambassador. Wallace is a director of architectural and interior design firm Douglas Wallace, which he co-founded in 1982. He is a member of the Royal Institute of Architects in Ireland (RIAI) and is a past president of the Institute […]
Apache gets into gear for Cannonball
Apache Pizza is taking to the road as tour sponsor of the nationwide Cannonball supercar roadshow and fundraiser for the Hope Foundation. Free pizza will be served to Cannonball drivers and to the onlookers welcoming the convoy of Lamborghini, Ferrari, McLaren, Aston Martin, Porsche, Rolls Royce Bentley and Maserati supercars to each finish line. The […]
Dingle Distillery sponsors new film festival
It was the backdrop to the Academy-award winning Ryan’s Daughter starring John Wayne and Maureen O’Hara, Tom Cruise and Nicole Kidman’s Far And Away and it was even the home of Jedi Master Luke Skywalker in Star Wars: The Last Jedi. Now the Kingdom will once again roll out the red carpet for the new […]
TU Dublin launches student scheme
Technological University Dublin, Thinkhouse and the Yugo global student housing operator, have announced the launch of the 2022 Breakthrough Scholarship. The tripartite scholarship is designed to help overcome barriers faced by young, marginalised students living in Ireland while at the same time fueling a more diverse marketing industry nationally. Valued at €28,000, it is the […]
RTÉ highlights sponsorship value to clients
Guests from Dublin’s adland attended the launch of RTÉ Media Sales’s new sponsorship research at a breakfast event in the Iveagh Garden Hotel, hosted by RTÉ’s Nuala Carey. Following previous studies on how sponsorship works for brands, the latest research, carried out by Behaviour & Attitudes, covers 30 sponsorship properties across RTÉ platforms. The study, […]
Aldi signs up to Electric Picnic
German discounter Aldi has signed a three-year deal with Electric Picnic to become the official supermarket partner to Ireland’s premier music festival in place of Tesco. After three years without festivals, Electric Picnic 2022 sold out in minutes and the #TeamAldiIreland will join festival goers in Stradbally, Co Laois in September with a pop-up food […]
Kellogg’s GAA Cúl Camps return as normal
Kellogg and the GAA are bringing back the Kellogg’s GAA Cúl Camps at full capacity this year following Covid-19 restrictions. The highly popular camps for youngsters aged six-13 will kick off on Monday, June 27 and will run up to August 26. The camps were launched by Mayo footballer Tommy Conroy and Antrim camogie player, […]
Sponsorship showing signs of growth
A report by Onside, the sponsorship agency run by John Trainor, points to a 43 per cent increase in deals in the first quarter of the year compared to the same period last year – the fastest rate of growth in seven years. There was a 58 per cent increase in sports deals and a […]
