Brendan Hughes has taken up the position of chief digital officer at Independent News & Media (INM) where he will oversee the management of the group’s digital platforms, including the Independent.ie news website with over 10 million unique visitors per month. Hughes will be responsible for long-term online strategies to help grow and develop the […]
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MediaVest again tops press spend
Core Media’s MediaVest topped the agency spenders table last year with an outlay of €14.3 million, up €2.6m on 2014, NewsBrands Ireland reports. Carat, part of the Dentsu Aegis, was the second biggest spender on €7.9m. MEC had the highest percentage increase at almost 92 per cent. Mediaworks was up by 40 per cent, PHD, 45 […]
Taoiseach opens INM’s news hub
Taoiseach Enda Kenny opened the new digital news centre for Independent News & Media (INM) at its offices on Dublin’s Talbot Street. The new centralised hub will facilitate and manage editorial and content for the Irish Independent, Sunday Independent, The Herald, Sunday World and Independent.ie and see a €250k digital training programme. The development of the […]
INM runs Indo/FT offer in Dublin
Independent News & Media (INM) is running a promotion in Dublin whereby on every Saturday in May and June consumers can buy the Irish Independent and Financial Times (FT) for a combined price of €4.50 – a €1.30 saving. The promotion is run in around 100 newsagents. Geoff Lyons, marketing director, INM, says feedback from […]
Three times more press coverage for Yes side
Ireland’s national newspapers carried three times more Yes articles than No articles about the same-sex marriage referendum in the three weeks up to May 20. The finding is based on independently commissioned research by PR and public affairs agency MKC Communications and carried out by media monitoring company, Newsaccess. A detailed analysis of coverage of the […]
MediaVest scores first ever press spend hat-trick
For the first time, a media agency has achieved all three feats in the yearly National Newspapers of Ireland (NNI) press advertising spend analysis. As well as topping the league table of agency spenders on press, MediaVest, run by Michael Clancy, recorded the highest increase in spend and the highest percentage increase in spend last […]
