Fáilte Ireland in talks with agencies

Failte Ireland Kerry

Fáilte Ireland is in talks with agencies about its creative advertising and media buying services. The State body, which promotes Discover Ireland staycations – as distinct from Tourism Ireland, which promotes island of Ireland holidays to overseas visitors – currently uses DDFH&B and PHD. Among those pitching for the media are Starcom and MediaCom.

At the same time, Fáilte Ireland is hiring marketers.

Press ads call on applicants for the roles of strategic development director and a marketing director to serve a two-year contract. John Concannon was director of market development up until last November, when he was seconded by Arts Minister Heather Humphreys to spearhead the 1916 Easter Rising centenary celebrations.

A native of Galway, Concannon was voted Marketer of the Year in 2010. He plans to return to Fáilte Ireland at the end of next year. Based in head office in Dublin, the new recruits will report to chief executive, Shaun Quinn. CVs must be in by 5pm on June 9.


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