Irish Ferries has a new ad campaign created by Javelin to capitalise on ferry demand
In a bid to reassure tourists about volcanic ash cloud disruption, Fáilte Ireland will launch a customer-care charter this week. The document will address issues like cancellation policy, pricing for delayed tourists and provide timely information and details about internet access.
Minister for Tourism Mary Hanafin said Ireland had received some bad publicity as it was one of the first countries affected by the volcanic ash cloud. Irish Ferries and Stena Line had seen spikes in demand in line with the opening and closing of airspace in recent days.
On one day last week, Irish Ferries saw its website hits and calls to its reservations centres increase by 300 per cent. The minister is providing an extra €100,000 in tourism marketing funds to help operators publicise the message that Ireland looks after its tourists.