Martha and David Fanning have resigned as directors and shareholders of Behaviour & Attitudes for personal reasons, a spokesperson for the research agency has confirmed. Martha Fanning has been with the company for the last decade and has extensive experience in retail, financial and charities/NGO research. She started her career in market research in 2000 in Lansdowne Market Research, now known as Millward Brown.
She has been involved in advertising and brand tracking projects and in developing quantitative methodologies within B&A. Her areas of expertise include FMCG, financial, charities/NGO. She has a BA from TCD and a masters in European Studies from UCD. She has over 15 years research experience and chaired the Marketing Society.
David Fanning joined B&A in 1997. A qualitative specialist, he has a strong interest in understanding the role of brands and communications within their cultural context. His areas of expertise include media and leisure. He handles studies both overseas and locally and presented to a global conference of the World Dairy Federation in Mexico.
He has a BA and a masters of philosophy in Irish studies from NUIG. He was secretary of the Marketing Society. B&A is widely regarded as Ireland’s leading research agency. Last year, it celebrated 30 years in business. It was established by three former Irish Marketing Surveys (IMS) directors – Des Byrne, Phelim O’Leary and the late Graham Wilkinson.
Luke Reaper was recently named B&A managing director, with Ian McShane as chairman.
The agency will hire two senior executives to replace the Fannings.