Irish International adds Aviva

Aviva Stadium

Irish International has been appointed to handle Aviva. It is understood that the account move was prompted by the recent pitch for Liberty Insurance. Following a six-way review, involving Cawley NeaTBWA, Chemistry, DDFH&B-JWT, Irish International, Owens DDB and Rothco, Liberty selected Rothco.

The development posed a conflict of interest and Aviva decided to hand its creative account to Irish International. Aviva works with Irish International’s owner, BBDO, internationally. Locally, BBDO’s PR agency Fleishman-Hillard acts for the insurer and MediaVest handles its media.

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