Irish International has been appointed to handle Aviva. It is understood that the account move was prompted by the recent pitch for Liberty Insurance. Following a six-way review, involving Cawley NeaTBWA, Chemistry, DDFH&B-JWT, Irish International, Owens DDB and Rothco, Liberty selected Rothco.
The development posed a conflict of interest and Aviva decided to hand its creative account to Irish International. Aviva works with Irish International’s owner, BBDO, internationally. Locally, BBDO’s PR agency Fleishman-Hillard acts for the insurer and MediaVest handles its media.