Kerry Foods is re-launching its Denny meats brand with a nationwide marketing campaign. The re-launch continues to build on the Taste of Home platform and will include investment in a new TV ad, a heavyweight outdoor and proximity media campaign, public relations activity, a digital campaign and a media spend, all of which amounts to a reported €1.3 million spend. The new TV campaign gets underway on St. Patrick’s Day.
The Denny TV ad features a ‘real life’ family, the Rooneys, who now live Down Under in Australia but hail from the Leitrim/Fermanagh border. It shows the family arriving home to Ireland with their new baby daughter Kiera, to meet with grandparents and family for the first time. The ad aims to capture the reality for many Irish families today who have been separated by emigration and long to reunite with their loved ones.
The re-launch involves a new recipe for Denny Gold Medal, which has been voted Ireland’s best tasting sausage. New packaging has been developed reflecting the origins of the Denny brand, founder Henry Denny and the brand’s gold medal win at the 1932 International Food Fair. The campaign was created by DDFH&B, with media by Vizeum and PR by The Reputations Agency. For more information visit http://www.denny.ie/