The Tayto ‘More than just a crisp’ campaign continues with the opening of Mr Tayto’s first ever pop-up shop. The shop will feature everything Tayto-related, including the Tayto Crisp sandwich. The shop will be located on Wicklow Street in Dublin city centre and will open from next Thursday until Sunday, March 15. Tayto sandwiches will be available in four flavours – cheese and onion, salt and vinegar, smokey bacon butty and prawn cocktail.
For every €2 sandwich sold, a euro will be donated to Dublin’s Simon Community.
The pop up shop will also stock Tayto merchandise usually only on sale in Tayto Park. Tickets for Tayto Park, which reopens on March 26 will be sold too. Following a creative review, Largo Foods appointed Publicis to handle Tayto advertising and McCannBlue for its Hunky Dorys snacks. Hunter PR was hired to handle PR assignments for Tayto.