Paddy Power marketing boss Michelle Spillane has been named by the Marketing Institute Ireland (MII) as its national marketing champion. The award recognises her long-standing contribution to marketing excellence, business and leadership, alongside proven innovation and contribution to the wider business and marketing community.
Recognised
Spillane will be formally recognised at the institute’s CMO Summit at EY on October 7 where she will be a keynote speaker. Spillane has led marketing at Paddy Power since 2018, and now serves as managing director of its online and retail businesses. She has held senior marketing roles at Disney, Warner Bros, RTE, Microsoft Ireland, Bank of Ireland and ITV.
Advantage
Under her leadership, Paddy Power has strengthened its position as a top sport and entertainment brand, using humour and and a sharp instinct for popular culture into a commercial advantage. Former winners of the award include Gráinne Wafer, Diageo; Sharon Walsh, Heineken Ireland and Orla Mitchell, formerly of Water Wipes, Mars Wrigley and Nestle.
