Publicis makes Schillaci miss

As we know in Ireland, we hate to carry a grudge. Saying that, one Italian did something to our country in 1990 ago that we can never forgive. Salvatore Schillaci scored the goal that ended Ireland’s impossible World Cup dream. So when TG4 decided to broadcast the game 30 years later, during lockdown, Publicis felt the fans needed something to ease the pain.

They did something for TG4 viewers history couldn’t. They made ‘Toto’ miss.

‘You can’t change history, but you can watch it’ is the promo headline.

Watch it on Twitter at


Agency: Publicis Dublin

Creative director: Carol Lambert

Copywriter: Peter Dobbyn

Art director: Lucas Oliveira

Executive creative director: Ronan Nulty

Editor: Cormac O’Connor

Managing director: Padraig Burns

Senior account manager: Michelle Fadden

Agency producer: Niamh Skelly

Director of marketing, development and partnerships: Lís Ní Dhálaigh

Marketing executive: Pádraic Ó Ráighne

Creative/brand director: Seán Cathal Ó Coileáin


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