As we know in Ireland, we hate to carry a grudge. Saying that, one Italian did something to our country in 1990 ago that we can never forgive. Salvatore Schillaci scored the goal that ended Ireland’s impossible World Cup dream. So when TG4 decided to broadcast the game 30 years later, during lockdown, Publicis felt the fans needed something to ease the pain.
They did something for TG4 viewers history couldn’t. They made ‘Toto’ miss.
‘You can’t change history, but you can watch it’ is the promo headline.
Watch it on Twitter at https://twitter.com/sporttg4/status/1261401532702081024
Agency: Publicis Dublin
Creative director: Carol Lambert
Copywriter: Peter Dobbyn
Art director: Lucas Oliveira
Executive creative director: Ronan Nulty
Editor: Cormac O’Connor
Managing director: Padraig Burns
Senior account manager: Michelle Fadden
Agency producer: Niamh Skelly
Director of marketing, development and partnerships: Lís Ní Dhálaigh
Marketing executive: Pádraic Ó Ráighne
Creative/brand director: Seán Cathal Ó Coileáin