Road safety wins gold at ICAD

Road Safety Authority Don't Look Back by Irish International

Irish International won two golds at the Institute of Creative Advertising and Design (ICAD) awards. The golds were for the Road Safety Authority (RSA) ‘Don’t Look Back’ TV ad and art direction/production for Guinness ‘Intolerant Champion’, featuring jazz scout John Hammond and devised by Mark Nutley and Pat Hamill. Chemistry’s Irish Examiner front page tribute to former All Black Jonah Lomu was awarded two golds in consumer press and earned media.

The “simple but poignant” graphic had a leaf falling from a silver fern with black background. The image was shared around the world by rugby fans. At Lomu’s funeral, his sons, Brayley and Dhyreille, the pallbearer and New Zealand Warriors player Manu Vatuvei wore T-shirts with the image. Rothco’s ‘Shred of Decency’ marriage equality work for Daintree Paper stationery shop won golds in creative for change and earned media categories.

Rothco’s sister agency, Guns or Knives, won gold for taxi app firm Hailo. ‘Introducing the Heterophobic Taxi Driver’ earned Hailo the client of the year award for “encouraging creative excellence”. Boys and Girls was the most honoured agency, winning 22 bells in all, followed by Rothco with 15. A record seven golds from an unprecedented 700 entries were handed out. Chemistry art director Hugh O’Connor won the Greenhorn award for new talent.



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