Boys + Girls has officially announced a new global campaign for Three UK’s shirt sponsorship of Chelsea FC. The work follows the agency’s appointment to handle the deal after pitching against the highly-rated Wieden + Kennedy network. Boys + Girls worked with Nexus Studios in creating a virtual launch using augmented reality (AR) to allow […]
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Lottery’s new app ad awash with interest
The National Lottery launches its new-look app with a TV spot about Old Hank, a rickety old family washing machine who uses the app’s ‘shake to play’ feature to win the jackpot and take his buddies off to ‘unplug’ and relax on a dream holiday. The ad highlights one of the app’s new features and […]
TBWA creates smiling face mask emoji
TBWA\Dublin has launched the world’s first smiling face mask emoji and submitted a proposal to Unicode for the creation to be added to emoji keyboards. Covid-19 has largely changed world views on face masks with recommendations from the WHO and other medical bodies that suggest face coverings are effective in reducing the spread of the […]
Foe arouses a new curiosity in Vodafone
Foe has teamed up with Carat and Vodafone to activate their new curiosity platform. Foe is providing a full suite of daily creative updates which explore what the nation are curious about on a daily basis. Using localised search data, refreshed and seeded through media every day, the campaign reveals what a lot of us […]
Legacy rolls out ads to re-open Dublin
Despite the new Government restrictions aimed at preventing the spread of Covid-19, Legacy Communications has launched a creative public awareness campaign on behalf of a working group comprising Dublin Town, Dublin City Council, An Garda Síochána and the National Transport Authority using the slogan ‘Easing like a Sunday Morning’. The ads urge Dubliners to ease […]
P&G not to appeal Tampax ad ban
Procter & Gamble has decided not to seek a review of the ban imposed by the Advertising Standards Authority of Ireland (ASAI) on its Tampax & Tea TV ad, the ASAI has confirmed. As a result, the decision remains that the ad will not run in the same format again. Ads found to be in […]
Ogilvy’s Irani passes Young Shark Covid-19 test
The Shark Awards have announced the winner of this year’s Young Shark competition. The competition, which is open to creatives under the age of 26, was won by Shauna Irani, a copywriter from Ogilvy India who beat off the competition with her direct mailer idea ‘The Real Test of 2020’. The brief addressed the topic […]
AAI appoints Diageo’s Balsamo as VP
The Association of Advertisers in Ireland (AAI), the national advocacy group for promoting the interests of advertisers, has appointed Constance Balsamo as its new vice-president. Balsamo serves as head of alcohol policy and public affairs for Ireland at the British drinks giant Diageo and was previously the company’s head of the EU internal market in […]
Initiative adds Harris trucks account
Initiative has won the media planning and buying for Harris Group commercial vehicle importer and distributor for the construction and transport industries. The agency will handle planning and buying across radio, print, out of home, social and display. Founded by the late Robert ‘Pino’ Harris, the group’s franchises includes Isuzu, Higer, Maxus, Sino and Crusader. […]
IAPI/IoD seminar to stress value of branding
As part of its ongoing efforts to stress the importance marketing plays in Ireland’s economy, the Institute of Advertising Practitioners (IAPI) is again teaming up with the Institute of Directors (IoD) to host an online seminar aimed at highlighting how marketing, branding and advertising expertise can help Irish businesses achieve goals right up to boardroom […]
Kerrygold’s first ever global TV ad
Dairy co-operative Ornua has rolled out a new TV ad for Kerrygold following the announcement last year that the butter had become Ireland’s first billion-euro food brand. The ad, created by McCann, has already been aired in the US. It will also run in the key UK and German markets. In Ireland, the ad will be […]
Initiative unveils new Hidden Hearing campaign
A new nationwide campaign titled ‘What Do You Hear?’ introduces a new tone and brand look from Irish aural healthcare brand Hidden Hearing and its 80-plus clinics. Jointly developed by Initiative and its sister digital agency, Reprise, the ads consolidate the brand’s aural care credentials and aims to build brand awareness and drive footfall into […]
Ad of the Month – National Lottery
Core has rolled out a new TV ad for Premier Lotteries Ireland’s National Lottery called ‘Dreams Can Come True.’ It tells the story of golfer Taidgh, who, it turns out, is not so gifted at the sport. Undeterred, he continues to play the game he so loves and one day takes a shot which, following […]
