TBWA\Dublin has decided that humour might be the best way of making a point about a controversial and widely surprising decision by creating an ad which parodies the recent move by the Advertising Standards of Ireland (ASAI) to pull Procter & Gamble’s Tampax ‘Tampons & Tea’ TV commercial where two women discuss how best to […]
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HSE Covid-19 again tops BrandShout list
The Government’s HSE Covid-19 campaign devised by TBWA\Dublin and Spark Foundry has again topped the BrandShout list of most recalled ads by Irish consumers in July after first becoming the league leader in April, research by Ipsos MRBI for Marketing.ie shows. The Covid-19 ads have run across all media since the coronavirus outbreak. German discounter […]
Folk adds Windsor Motors account after pitches
Dublin creative agency Folk Wunderman Thompson has won the Windsor Motors account in a contest with a number of unnamed agencies. It comes on the back of Folk also winning Kraft Heinz business earlier this year, along with the decision by Centrica to award its Bord Gáis Energy account to the agency as part of […]
AAI boss urges “sensible approach” to food ads
After the announcement by the government in Britain to introduce a ban on TV ads for food and drink brands before the 9pm watershed and axe certain promotions, the Association of Advertisers in Ireland (AAI) has urged that the health authorities, Government, consumers and advertisers in Ireland should act sensibly in trying to tackle obesity. […]
Folk clients happy to go with the Flo
Folk Wunderman Thompson have announced the launch of Flo which they say makes them the only Irish creative agency to have a fully digitised workflow and means to manage a process from brief right through to delivery, resulting in them being the largest and most efficient Irish production hub for print, digital and broadcast assets. […]
Sinclair takes on MD role at Kinetic
Out of home specialist Kinetic has appointed former OMD Ireland deputy managing director Andrew Sinclair as the agency’s new managing director in place of co-founder Carol Hogan. In a statement, Kinetic’s CEO and co-founder Simon Durham confirmed that Hogan will continue to be actively involved in the business and is to remain on as finance […]
IAPI debates ups and downs of office returns
Everyone knows the safety protocols by now but what the implications are and how these are to be implemented are open to interpretation and can be confusing. The Institute of Advertising Practitioners in Ireland (IAPI) has assembled a cross section of members, from a creative agency, to media groups to an independent agency, to discuss […]
Racing fans urged to enjoy home action
Horse Racing Ireland (HRI) and Folk Wunderman Thompson have launched a new above the line campaign called ‘On Your Terms’. As racing resumes behind closed doors, the HRI campaign encourages new and existing fans to get involved and enjoy everything the excitement of horse racing can offer, from the comfort of their own homes. The […]
Huskies pays tribute to Dr Tony Holohan
Like many others, creative agency In the Company of Huskies wanted to express their gratitude to the Department of Health’s chief medical officer Dr Tony Holohan for his advice and leadership through the Covid-19 crisis. Huskies director of client service Sarah Deeny said people in Ireland came to know Dr Holohan during his daily media […]
ICAD announces its advertising jury
The Institute of Creative Advertising & Design (ICAD) has announced the judging panel for its advertising awards. With the deadline for entries just three weeks away, ICAD has announced the next round of judges for its advertising jury 2020. The closing date for entries is Friday, July 24 and the entry fee this year has […]
Liddy elected as new AAI president
Aer Lingus’s head of digital marketing Derek Liddy has been appointed as the new president of the Association of Advertisers in Ireland (AAI), the body which lobbies on behalf of advertisers and promotes their interests nationally. Liddy has over 20 years’ experience in developing digital strategies and marketing, as well as TV and video communications. […]
Carr now in driving seat at Accenture Interactive
Richard Carr has been promoted to managing director of Accenture Interactive in Ireland and chief executive officer of Rothco, where he was managing director, as part of a management reshuffle. Patrick Hickey, the agency’s CEO, has been made executive chairman, while head of strategy Paul Hughes is retiring from adland to focus on his work […]
Thinkhouse part of effort to lower emissions
Dublin youth specialist agency Thinkhouse is among the companies from across Ireland and the UK’s creative industries to come together to launch The Great Reset, an initiative that hopes to maintain and promote the positive behaviours and environmental shifts created during lockdown. Global emissions are down by seven per cent since lockdown began. The UN […]
