Over the course of the coming weeks – and perhaps months – Marketing.ie will offer some humour by publishing a selection of jokes each Friday to help lift people’s spirits during the Covid-19 pandemic. Some of the gags are taken from the Heard It Say (Gregmar Books) collection of one-liners, celebrity quotes and cartoons reflecting […]
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Hand sanitiser sales skyrocket, Nielsen reports
Grocery sales in Ireland rose by 23 per cent when compared with the same time last year and by 16 per cent when compared to the previous week, the latest Nielsen data for week ending March 15 shows. The rise is attributed to more stockpiling during Covid-19, as shoppers shift their grocery buying from pantry […]
Agencies busy on getting Covid-19 messages out
As HSE’s media agency, Spark Foundry has had a major focus on the Covid-19 coronavirus campaign in recent weeks in a bid to reassure Irish people feeling a little helpless about what they can do. As the agency’s deputy MD Helen O’Rourke says, events and campaigns like this do not come around very often, sometimes […]
Deadline for An Post Direct Challenge extended
With the spread of the Covid-19 virus, recent weeks have brought upheaval on an extraordinary scale. Everyone is trying to come to terms with spending a lot more time indoors. While it is right that so many sporting and cultural events have been cancelled or postponed, it means there are fewer distractions to help people […]
IRS+ goes with new ‘Local is Loud!’ message
‘Local is Loud!’ That is the new positioning for local radio evangelists at IRS+. It is a message that has never been more powerful than the current health crisis Ireland and the rest of the world is experiencing. When issues of concern affect the nation – whether it be the weather, politics or health events […]
IPG Mediabrands reports on C-19’s brands impact
Over the coming weeks and months as the economic and behavioural impact of Covid-19 makes itself known in a ‘new normal’ of continual, rapid change, IPG Mediabrands Ireland, with its agencies Initiative and UM, led by Eamon Fitzpatrick (pictured), will report and interpret data affecting brands and society in Ireland and overseas. Fitzpatrick said his […]
Brands home in on getting closer to consumers
As governments around the world try to convince people to stay home to curb the spread of the Covid-19 coronavirus virus, brands are reacting with new and appropriate messages. Banana brand Chiquita posted a new version of its logo on Instagram but without its iconic mascot, Miss Chiquita. The caption explained that she was “already […]
Life Style Sports sees a run on women’s leggings
Following the closure of its stores to prevent further spread of Covid-19 coronavirus, Life Style Sports is focusing on online sales. While the company’s efforts may not fully rescue the loss of sales during this hugely difficult trading environment, it highlights the importance of operating a balanced omni-channel retailing model using the role of online. […]
Journalism vital right now says Newsbrands
Journalism should be designated as an “essential service” should there be any future restriction of public movement during the Covid-19 pandemic, NewsBrands Ireland has told the Government. The national press representative group wrote to Taoiseach Leo Vardakar saying that in the event of any new measures to stop the spread of the virus, allowances should […]
Netflix reduces bandwidth to avoid gridlock
Entertainment brand Netflix has temporarily reduced bandwidth used by its streaming service in Europe, cutting video bit rates by a quarter at the behest of the EU to ease the load on internet networks and avoid gridlock. The move, which applies until mid-April, follows talks between the EU industry chief Thierry Breton and Netflix chief […]
M&S teams up for a new Neighbourly approach
Marks & Spencer (M&S) has launched a new customer initiative its Neighbourly Community Fund (NCF) charity partner. The British retail chain is rolling out the fund with an investment of €50,000, allowing NCF to put the monies into an emergency fund and distribute in phases to its existing charities and community groups across Ireland. M&S […]
Life coach shares ideas on coping with Covid-19
Irish life coach Lara Cullen has compiled a top 10 of the best ways to cope mentally with the growing impact of the current Covid-19 coronavirus public health crisis. Cullen, who runs a specialist consultancy for businesses in London called The People Person, had her top 10 suggestions published online by leading British women’s magazine […]
Concannon leads Covid-19 information campaign
Taoiseach Leo Varadkar has seconded Marketer of the Year 2010 John Concannon from his development role at NUI Galway to manage the Government’s campaign on the Covid-19 coronavirus public health crisis. Concannon was a central part of the the Strategic Communications Unit (SCU) which was wound down amid some controversy in 2018. Concannon, who implemented […]
