Shane McGonigle is to stand down as managing director of Leo Burnett in the coming months to pursue personal business interests. McGonigle, whose career started at Youngs in 1990, plans to set up on his own advising companies on new product development and innovation. He will tap into his international experience in Europe and the US. He worked with Dentsu in Belgium on pan-European campaigns for almost four years.
After leaving Dentsu, he moved to JWT in the US to work on the global Kraft account. When he returned to Ireland, he was hired by DDFH&B-JWT to handle Baileys. Leo Burnett came out of CDP. Its main account is Kellogg’s and the agency created some major campaigns for the cereal giant both at home and overseas. In an interview with Marketing.ie two years ago, McGonigle said he had originally planned to be an accountant.
Leo Burnett’s executive chairman is adland veteran Martin Larkin.
For the Marketing.ie cover story on McGonigle and Leo Burnett from October 2010, click on http://www.marketing.ie/index.jsp?p=381&n=386&a=610