Sky Sports extends opt-out

True Detective on Sky Atlantic

Sky Media Ireland (SMI) has added Sky Sports 3 and 4 to its live sport availability for Irish advertisers on TV. The move brings SMI’s representation to 31 channels with Irish feeds and follows the announcement of Sky’s new YouTube channel, Sky First Episodes (SFE), starting this Saturday. SFE allows viewers watch the first episodes of shows like Moone Boy with Chris O’Dowd, The Tunnel, Moonfleet and A Young Doctor’s Notebook.

Sky is running a major marketing campaign to push its new dramas, including Fleming with Dominic Cooper on Sky Atlantic, The Smoke, with Jodie Whittaker and Jamie Bamber on Sky 1 and HBO’s True Detective, starring Woody Harrelson and Matthew McConaughey (above), showing on Sky Atlantic. McConaughey is Oscar-nominated for his role in Dallas Buyers Club which is in Irish cinemas from next week.

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