Cadbury Ireland is giving away digital ad space to students across the country in recognition of their efforts to bring back Wispa Gold. The campaign, created by UK digital agency Marvellous, allows students to post and share messages on campuses through a mobile to screen interaction. The concept leads to a mobile site where students, using […]
ArchiveNovember, 2009
Shoppers expect to spend less this Christmas
Most consumers expect to spend less money this Christmas than they did last year, with people between the ages of 35 and 49 most likely to be slow to dip into their pockets, a survey by the EBS Building Society indicates. The research found that 49 per cent of savers claim they are turning to their […]
Roy Keane reacts to Henry controversy by slamming FAI
Pet issue: Roy Keane pictured at a photocall for the Irish Guide Dogs for the Blind. The former Ireland captain condemned the FAI’s efforts to get the France-Ireland World Cup play-off match replayed. Former Republic of Ireland and Manchester United captain Roy Keane has responded to the Thierry Henry handball controversy in Paris this week […]
RTE scored two million viewers with Paris match
The second leg of the World Cup qualifier play-off between France and the Republic of Ireland in the Stade de France (pictured) in Paris on Wednesday night attracted over two million viewers, the highest TV audience of the year so far and the highest audience for any sporting event since 1995. RTE reported that 1.07m people […]
Dara O'Briain for Marketing Society Christmas lunch
Comedian and broadcaster Dara O’Briain, widely known for hosting Mock the Week on BBC 2, is the special guest at the Marketing Society Christmas lunch in the Shelbourne hotel on Friday, December 11th. The society’s chairperson, Valda Boardman, said tickets for the event, priced €150 each, were selling fast but as of today there were […]
Handball may hinder Henry's future as a brand ambassador
There is speculation today that Thierry Henry’s reputation as a model sportsman may be seriously tarnished by his handball offence which led to the vital goal in the World Cup qualifier play-off game against Ireland in Paris last night. Henry has long been feted as the ideal football talent, a global icon in various campaigns. […]
Chemistry's spoof Sarkozy viral generates 750,000 hits
Dublin ad agency Chemistry has claimed that its ‘Sarkozy Letters’ ‘ viral campaign has attracted over 750,000 hits worldwide. The viral is about supposedly heated correspondence between French and Irish diplomats and was created in the run-up to last week’s Ireland-France game to show the agency’s online capabilities. The idea centred around the alleged confusion that […]
Crichton shapes Murray's new MCsquared consumer division
Nicky Crichton has taken charge of a new consumer and brands division at PR agency Murray Consultants. Called MCsquared, the branding is aimed at giving Murrays a more contemporary image and help generate a stronger presence for the long-established agency among Ireland’s FMCG marketers. Murray’s built a huge reputation for itself as one of the […]
BMW wins London 2012 contract
BMW is to be the automotive partner of the London Olympics and Paralympic Games in 2012. The German company will provide the 4,000 or so vehicles which are required at the Games to transport athletes, officials and marketing partners. The company will showcase electric vehicles as part of its role in London 2012. During the Games, […]
Ireland on Channel 7 Down Under
Tourism Ireland has launched its first major TV campaign in Australia in over seven years. The creative was developed by JWT, under the brand tagline rolled out this year, ‘Go Where Ireland Takes You’. The TV ads aim to capture the spontaneity and fun of holidaying in Ireland and to show some great experiences Australians […]
McCann's go with Tayto blockbuster
McCann Erickson has launched a new TV campaign to promote the new Mr Tayto book, The Man Inside the Jacket. The TV commercial uses a concept synonymous with the release of a movie blockbuster. The book was written by Double Z while the design was handled by Four5One. The rendering of the Mr Tayto images […]
Selling rights to Lords just not cricket
The MCC has denied a report in The Times of London that it plans to follow the lead of Premier League football clubs like Arsenal by selling the naming rights to Lord’s to fund a £400 million redevelopment of the famous cricket ground located in south London. The MCC plans to expand capacity at the 195-year-old […]
RTE agrees a deal to show second World Cup play-off in Paris
RTE is to show the second leg of the Republic of Ireland’s World Cup qualifying play-off against France in the Stade de France in Paris tomorrow following a breakthrough in negotiations with the French TV company which owns the rights. The match will also be broadcast on RTE Radio 1. Speaking on Today with Pat […]
