The Association of Advertisers in Ireland (AAI) is to host a breakfast seminar on the topic of ‘2010, what’s ahead’ with Sarah Love of Goosebump sales promotion and Una Fitzgibbon of Bord Bia. The discussion will be based on trend studies and a facilitator will pose questions to the speakers. The Nuts & Bolts seminar […]
ArchiveDecember, 2009
Checkout scores awards double
John Ruddy, Checkout, named magazine editor of the year Checkout, the grocery trade monthly, won two awards at the Irish magazine awards 2009. It won the B2B category for titles over 5,000 circulation and its editor, John Ruddy, won the B2B magazine editor of the year. Image was honoured as the fashion magazine’s editor was […]
Mr Tayto too much for bankers
Mr Tayto’s autobiography The Man Inside the Jacket was the bestselling book in Ireland last week over all categories, beating The Bankers by Sunday Independent business editor Shane Ross by over 1,100 copies. Released in October, Mr Tayto’s book sold 3,199 copies up to last weekend which made it the bestseller across all categories, ahead of The […]
Agency to get free Mad Men stings
A free sponsorship of the third series of Mad Men, Matt Weiner’s drama set in Madison Avenue in the Sixties, is being offered to agencies in an initiative run by RTE TV sponsorship in tandem with IAPI and ICAD. Agencies are invited to create a storyboard which will be used for the series’ stings. Advertisers […]
Docklands adds festival previews
The ‘12 Days of Christmas’ festival returns to Dublin’s Docklands this year with special preview days added by the organisers. Previews will be held on Thursday, December 10, and Friday, December 11, 12 noon to 8pm – in the same week that the extended Luas line from Tallaght to the 02 starts. Now in its […]
Satirical troopers present Christmas CD
The six satirists behind The Emergency show, who are well known to Newstalk listeners, have launched a Christmas CD called ‘Use Democracy Sensibly’ with six tracks featuring new material and some ‘greatest hits’. The line-up of sketches include ‘The Emergency’s Christmas Carol’ and ‘A TD’s Christmas Song’. The bonus tracks include ‘Vincent Browne and the […]
RTE expands digital radio service
JP Coakley, RTÉ Radio director of operations RTÉ Radio is expanding its digital radio network, making its four nationwide FM services and an extra seven exclusive digital radio services available in counties Kildare, Laois, Louth, Meath, Offaly and Westmeath. Digital radio has been available to listeners in Dublin, Cork and Limerick city since last year’s launch. […]
Simon adds online plug-in
To complement the press campaign created pro bono by Irish International BBDO, Dublin Simon Community has launched a new interactive website plug-in promoting its efforts to help the homeless in the capital. Powered by Donor2Deed, the website plug-in, comprises an interactive map allowing viewers to see projects, the teams working in the services and giving […]
Owens returns to Carlsberg roster
Owens DDB has been reinstated to the Diageo roster to work on the Carlsberg lager brand having lost the creative over a year ago to Irish International BBDO after a protracted review. Diageo now uses both agencies for Carlsberg, with Owens DDB appointed to handle its new campaign. The agency created the new TV commercial […]
02 launches business blog
Telefónica O2 Ireland has launched a business blog to encourage small and medium sized businesses to talk to each other. The ‘O2 ideas room’ (www.o2.ie/ideasroom) offers advice, from marketing and sales to HR and finance with blogs from the likes of Alan Cox, Core Media Group and Una Herlihy, marketing consultant. Jonnie Cahill of O2 […]
NUI to host brands masterclass
Prof Leslie de Chernatony will co-host a one-day brand masterclass at NUI Galway NUI Galway is to host a one-day masterclass for business leaders entitled ‘Growing brands through a recession’ on Thursday, January 31. The guest speaker will be Prof Leslie de Chernatony, professor of brand marketing at Universita della Svizzera Italiana in Switzerland and […]
Mastercard backs new debit card
Santa’s model helpers Georgia Salpa and Nadia Forde pose with the new Utilize card Mastercard is involved in the launch of a new debit card which consumers are urged to use to settle regular bills, from mobile phone and electricity charges to car tax and TV licence payments. Users can top up the Utilize card […]
