Irish marketers see opportunities and risks in using social media. Its main advantages include understanding audiences better (79 per cent), providing openings to make connections (68 per cent) and cost savings (46 per cent). They mainly use social media for relationship building (84 per cent), creating brand awareness (76 per cent) and for following online conversations […]
ArchiveFebruary, 2011
Sunday Tribune to close
The Sunday Tribune is to close after the receiver failed to find a buyer for the newspaper. Publication of the loss-making paper was suspended at the start of the month and receiver McStay Luby had four weeks to try and find a buyer after Independent News & Media (INM) withdrew its support. Initially, INM intended […]
Publicis acquires The Hive
Publicis QMP managing director Padraig Burns has announced that The Hive creative agency is to be integrated into Publicis QMP with immediate effect. The Hive was founded by Jimmy Murphy, who has worked in advertising for over 25 years with a number of top agencies, including Cawley NeaTBWA and Arks. Murphy is the current chairman […]
Billetts becomes Ebiquity Ireland
British media and marketing insights agency Billetts has changed its name to Ebiquity Ireland to bring it in line with the corporate branding of its international owner. The company’s managing director Nigel Brophy, pictured, said the agency was expanding its services to advertisers to promote returns on marketing in the digital age. Ebiquity services include […]
Actions possible over Tribune stunt
Independent News & Media (INM) and the National Consumer Agency (NCA) may sue Associated Newspapers Ireland over its Irish Mail on Sunday special edition at the weekend when it ran with a pretend Sunday Tribune masthead and front page design without permission in an effort to increase sales. The Irish Mail on Sunday with a […]
Smartphone users more mobile
Ireland’s smartphone owners use their mobiles more often and for more reasons than the average mobile owner, a report by Mindshare shows. Up to half of Irish consumers have a smartphone, but not all consumers make use of the smart features. The nationally represented research was conducted by Sponge It and measured the mobile ownership […]
€500,000 spend on Lynx Excite
Unilever is spending €500,000 on media for its first new Lynx range this year. A commercial called The Fall shows seven scantily clad angels falling out of the sky lured by the scent of Lynx Excite. The commercial was directed by Rupert Sanders, who made X Box’s Halo 3 Believe video game ad. In its product […]
UPC stays at Irish International
UPC has retained Irish International as its creative agency following a protracted review which also included Cawley NeaTBWA and Leo Burnett. UPC invited media agencies to pitch for its media planning and buying but head of marketing Rhona Bradshaw said no decision has been made as yet. Carat is the incumbent. Television presenter Craig Doyle fronts […]
Blaney to address ageing forum
McCann Erickson boss Orlaith Blaney, Gerard O’Neill of Amárach Consulting and Dick Stroud, author of the 50-Plus Market, will speak at the Business of Ageing conference in the Royal Hospital Kilmainham on March 9th. In Ireland, those over 65 have €6.6 billion in wealth and revenues of over €3 trillion. Blaney and O’Neill will provide […]
Setanta launches HD with Dublin game
Setanta Sports will broadcast its first GAA game in HD tomorrow with the screening of Dublin’s Allianz national league tie away to Armagh. The Armagh-Dublin game is also being shown on Setanta Ireland.The channel will broadcast 15 league games this spring, over half in HD, including Dublin’s games in Croke Park against Cork, Kerry and […]
Satire gets Saturday outing on RTE
RTÉ Radio 1 will broadcast a political satire show on Saturday mornings in the run-up to the general election at the end of February. Green Tea is a new series from the makers of Nob Nation which starts at 10.30am this weekend. The new show is scripted by a team of comedy writers, including mimic […]
Tribune on hold during receivership
Publication of the Sunday Tribune has been suspended for the four-week period of receivership announced yesterday, following a decision by Independent News & Media (INM) to withdraw its financial backing. The company is up for sale as a going concern and ads have been placed in various press titles. Receiver McStay Luby told employees the […]
Mars appoints MediaVest
MediaVest has won the pitch for the Mars-Wrigley account after a review which included the two incumbents, Universal McCann (UM) and Mediacom. The Mars account includes all confectionery and pet food brands, including Galaxy, Twix, Maltesers, Snickers, Topic, Bounty, Starburst, Milky Way, Pedigree and Whiskas. Vodafone Ireland has appointed London-based Grey as its new strategic […]
