Core Media’s idea to raise money for Movember by becoming the first office building to grow a moustache that gets bigger the more online donations are made has raised €6,725 so far. Core partnered with client Procter & Gamble and its Gillette brand to raise funds for men’s health awareness during the month of November. […]
ArchiveNovember, 2013
Credit Union on EEA shortlist
The Irish League of Credit Unions (ILCU) has managed to make it to the shortlist for a European Excellence Awards (EEA) in communication for their work over the last three years on the ‘What’s Left’ tracker research. The ILCU’s head of communications, PR and marketing communications Mandy Johnston (above) says the quarterly campaign focuses on […]
Saorview gets a relaunch
Ireland’s ‘free-to-air’ digital provider Saorview has relaunched with a marketing campaign and new-look website aimed at getting consumers to make the switch. Just over a year ago Ireland made the move to digital. The campaign includes a 20-second TV spot promoting a “‘seriously good value” message. It highlights the choice of programmes e on the […]
O'Mahony promoted at MediaVest
Jennifer O’Mahony has been appointed senior client manager at MediaVest. With a number of years of digital media experience working in OMD, she joined MediaVest this year. O’Mahony has a broad range of expertise having worked with clients such as Warner Brothers, Sony PlayStation, IBTS, Calor Gas and HP. A commerce graduate from UCD, she […]
Clerys goes with love theme
Dublin’s iconic Clerys department store on O’Connell Street is to reopen next Thursday in time for the busy Christmas period. Major renovation has taken place on the building since it closed in July following flood damage. With the retailer set to open its doors again, it is using outdoor ads to spread the word. Dublin […]
Almost half of diaspora miss out on Christmas in Ireland
Unilever Ireland has announced the results of a survey for Lyons Tea which reveals that 46 per cent of those living abroad don’t make it home for Christmas. The research by Behaviour & Attitudes is part of the Bring The Talk Home campaign giving people the chance to win flights for loved ones to come […]
Clients to discuss adfx
As a sequel to the advertising effectiveness talk given by The Long and the Short Of It author Les Binet of Adam & Eve DDB in Dublin recently, the Institute of Advertising Practitioners in Ireland (IAPI) will host a breakfast talk giving two clients’ eye views. Tom Kinsella (above), group marketing director, AIB and Melissa […]
Dublin GAA unveils AIG kit
Dublin GAA and American International Group (AIG) Ireland have launched their new five-year partnership, which sees AIG sponsoring the county’s hurling, football, ladies football and camogie teams at all levels. The deal is said to be worth over €4 million to the Dublin County GAA Board. It is the first time Dublin GAA that all […]
Irish Life sees media agencies
Four agencies are presenting for the Irish Life media account this week. Along with the incumbent Mindshare, the other agencies in contention are Mediaworks, OMD and Vizeum. Irish Life marketing director Brendan McEvoy and head of communications Karl Symes are overlooking the process. The company was acquired by the owner of Canada Life last year […]
O’Reilly woman of the year
European ombudsman Emily O’Reilly has been named the Irish Tatler Woman of the Year at a gala dinner in the Four Seasons hotel. The former journalist was the first woman to be elected ombudsman in Ireland. Having spent ten years in the job, she was recently chosen for the role at European level, based in […]
Ledden talks to Marketing/tv
Presentation skills expert Emma Ledden talks about how marketers can be best prepared for giving talks in public in an interview with Marketing/tv. Preparation is everything and anyone giving a talk must remember that it’s not about you, it’s about them – the audience. Over-confidence can be as dangerous as someone who is shy. Every […]
Allen joins Oliver Marketing
Ruth Allen has been appointed account director and team leader at Oliver Marketing, an agency which provides people, process and technology to improve on site client productivity. She was previously an account director at Havas Worldwide Dublin and McConnells and a production manager at AFA O’Meara. She also worked under contract at Irish International. She […]
CCCI makes upgrades
Central Copy Clearance Ireland (CCCI), the advertising industry body charged with helping alcohol brands get work into campaign which is complaint with the Advertising Standards Authority of Ireland (ASAI) codes, has revamped the front end of its website – ccci.ie . It is the first step in a full review of its website which is […]
