Starcom and RTE Digital have jointly launched an innovative ad control format for the new Samsung Galaxy S4 smartphone on the RTÉ Player. Layering the ad to provide an experiential element for the audience across social media options extends the Samsung Galaxy S4 story. Hailed by the IAB as a “rising star”, the ad format provides […]
Archive2013
02 Media and Kerry Foods score AIM doubles
02 Media and Kerry Foods each won two categories at the annual Marketing Institute of Ireland (MII) All Ireland Marketing (AIM) awards presented at a gala night dinner last night. O2 Media took the new product/new market and the digital marketing categories, with managing director Fintan Lonergan (pictured) accepting both prizes. Best ad campaign, sponsored […]
Reaper second in line at B&A
Luke Reaper has been appointed deputy managing director at Behaviour & Attitudes (B&A), working alongside managing director Ian McShane. Reaper has 20 years research experience and joined B&A as director and shareholder in 2008, in preparation for the retirement of founders Des Byrne, Graham Wilkinson and Phelim O’Leary. Reaper began his career at Lansdowne Market […]
Dooley to head up AAI
Barry Dooley is to replace Ed McDonald as chief executive of the Association of Advertisers in Ireland (AAI). Dooley is an experienced and much-respected ad man who spent 20 years at Irish international and was a director and agency representative on the IAPI board. His clients included Kerrygold, Flahavan’s, Avonmore, 7Up and Club Orange. He […]
Chemistry gets Tesco Mobile call
Chemistry has been appointed by British retail giant Tesco to handle its Tesco Mobile division. The agency run by Ray Sheerin won the account following a final three-way contest with Publicis and Havas Worldwide Dublin’s Eightytwenty. Chemistry has experience on the mobile phone front having previously handled Eircom’s Meteor and eMobile. Publicis also worked on […]
Allen joins Irish International
Ruth Allen has moved to Irish International as project manager client service. Allen was most recently an account director at Havas Worldwide Dublin, the agency long known as Young Advertising. She had previously worked on the client side at McConnells and was an account executive and production manager at AFA O’Meara. Her academic qualifications include […]
McHugh TV3's new PR boss
TV3 Group has appointed Sharon McHugh as its new head of press and publicity. McHugh was company spokesperson for Paddy Power and headed up the bookmaker’s PR activity for six years. She was also communications manager for Three Ireland mobile operator, where she was responsible for the sponsorship of the Republic of Ireland football team […]
Cybercom rebrands as In the Company of Huskies
Digital agency Cybercom has rebranded as In the Company of Huskies. The agency, founded by Jonathan Forrest (above) in 1999, has been reshaped in what a spokesperson says has become “a mixture of international talent spread across strategy, creative and technology, social, search and performance media, underpinned by data and analytics” . Clients include AIB, […]
Applications sought for IRS job
Irish marketing and media executives interested in the vacant chief executive post at Independent Radio Sales (IRS) sales house for local radio stations have until next Monday week, May 27, to apply. The job spec entails delivering sales and profit forecasts for the company and achieving revenue targets for the IRS network’s 20 local member […]
Independent Digital wins Ryanair.com
Independent Digital has agreed a partnership with Ryanair which sees the INM sales team handle all of Ryanair’s online display inventory on the Ryanair.com website. The deal allows Irish and international advertisers to target 1.2 million daily users on Ryanair.com and 80m passengers this year. Independent Digital owns and manages 18 online publishing websites, including […]
OMD readies for TY week
Like most companies, OMD is often approached to host transition year (TY) students for a week of work experience. For many companies, students can be seen as a hindrance, as apart from photocopying, filing and sealing envelopes, it can be seen as a fruitless time investment in students that will spend such a short stay […]
What's happening in research?
The May issue of Marketing.ie out this week includes an exclusive report on how Irish marketers are currently engaging with market research. Based on interviews with leading marketing executives, the cover story article by qualitative consultant Robin Challis provides an up-to-date analysis of spend trends, where’s the most activity these days, use of digital and […]
Laya supports cardiac tests
As part of a nationwide free cardiac screening initiative, Laya Healthcare will provide €100,000 worth of cardiac tests to members of sports and social clubs around Ireland this summer. The company’s Big Screen cardiac campaign is being rolled out to mark the Cork-based company’s first year in business. It will provide potentially life-saving screenings for […]
