ArchiveOctober, 2016

20 Questions with Cliona Hayes, Communicorp

CLIONA HAYES is group marketing director at Communicorp, whose media brands include Newstalk, Today FM, 98FM and Spin 108. She joined the group in 2012 as 98FM’s marketing manager. She worked with Irish Distillers Pernod Ricard as senior brand manager for Jameson. She has a BA in French and sociology from UCD. 01 When […]

Six in ten Irish people are happy with their current age but the forties is most widely regarded as the decade of peak happiness, a ‘I Love My Age’ survey for General Mills’ Yoplait yogurt shows. Most people consider 43 as the age for peak happiness, with men going for 45 as the best age and […]

Advertising network Adforce.com has agreed a three-year contract with the California Newspaper Publishers Association (CNPA) to provide digital ad services for CNPA members. It is the second of two US deals for the Irish group headed by Colm Grealy (pictured), following a similar deal agreed with the New York Press Service (NYPS) in February. The financial terms […]

Diageo has launched a new TV ad for its Smithwick’s bottled craft beers – Irish Red Ale, Pale Ale and Atlantic Blonde Ale. Called ‘We’re in it, for the love of it’ , it brings together homebrewers and Smithwick’s brewers – from a husband and wife duo, to a computer engineer, a chef and a […]

Coca-Cola Ireland has launched Coca-Cola Zero Sugar and its bottlers division is rolling out its Deep RiverRock flavoured waters sugar-free, with no calories. The move is made ahead of the Budget and the Finance Minister Michael Noonan’s plan to introduce a sugar tax. The new recipe is said to bring Coca-Cola Zero Sugar closer to […]

NewsBrands Ireland has appointed Ann Marie Lenihan to the new position of chief executive officer, following a strategic review by its management committee. Lenihan has worked with the newspaper industry for over 20 years, most recently as communications and public affairs manager for the lobby group previously known as National Newspapers of Ireland (NNI). Working alongside […]

A groundbreaking new ad campaign for the Peter McVerry Trust homeless charity was unveiled at an agency breakfast hosted by cinema sales house Wide Eye Media in the Odeon multiplex near the 3 Arena. The 60-second ad, titled These Little Things, is an initiative involving production company Pull the Trigger, director Kieron J Walsh, Oscar-nominated […]

Dara McMahon, who heads up the NewBrands Ireland representative body for national and regional newspapers, has been appointed as Aer Lingus marketing manager. McMahon joined the print lobby group two years ago, when it was still known as the National Newspapers of Ireland (NNI), replacing Frank Cullen, who retired. She was previously senior strategic manager […]