King Crisps has launched a new out of home campaign through Vizeum and Source out of home. Largo Foods has once again teamed up with Dublin GAA star Bernard Brogan for its ‘King of the Hill’ ads. The OOH element of the campaign has been running for several weeks on a number of formats, including Retail […]
ArchiveAugust, 2017
High hopes Kodaline can help attract more Brits
Tourism Ireland has teamed up with the music video and entertainment platform Vevo to create a new video guide to Dublin starring Kodaline. The video is part of a promotion to showcase Dublin to British holidaymakers this autumn, as cross-Channel visitor numbers fall due to Brexit and the drop in sterling’s value. The series of […]
20 Questions with Dee Cunniam, Britvic
Dee Cunniam is marketing manager at Britvic Ireland. Having started her career with Doherty Advertising, she later worked in the food and drink with Robt Roberts and spend almost four years in events management at Verve. She has worked with Britvic Ireland since 2008 and is now in charge of marketing the company’s family and […]
Entries call goes out for Marketer of the Year
Submissions for year’s top marketer award in Ireland are now sought. Marketer of the Year (MotY) salutes someone – who through the use of strategy, innovation, communications and impact on the target audience – has made their brand, product or service a major success. The industry award is organised by Marketing.ie in association with Alternatives. […]
Marketing Society Future Council talks pitfalls
Advice on how to avoid the pitfalls often encountered in the early stages of a career in marketing will be discussed at a meeting of the Marketing Society Future Council in Wesley Rugby Club in Donnybrook next week, entitled Future Proof: Advice to My Younger Self, is tailored to meet the needs of marketers with […]
JCDecaux’s new Digipole goes live in Ballsbridge
JCDecaux’s brand new Digipole at Ballsbridge is now live, making it the first roadside large format screen in the Republic of Ireland. The double-sided Digipole is located in Ballsbridge where multiple flows of heavy traffic head towards town by way of Baggot Street and Mount Street, and out of town through Ballsbridge, Merrion Road and Blackrock. […]
RTÉ appoints Lynch to new senior marketing role
RTÉ has announced the two remaining positions on its executive board. Adrian Lynch has been appointed to the new position of director of audience, channels and marketing. He moves from the role of channel controller for RTÉ One and RTÉ2. He has been with RTÉ since 2014 and was previously managing director at TV production […]
Deadline for Sharks video entries looms
The deadline for music videos, short films and Best New entries for this year’ Sharks festival in Kinsale is next Friday. Festival director Aisling White says entries must close next Friday and there will be no extensions. Shortlists will be released in the second week of September and the winners will be announced in Kinsale on […]
OMD wins pitch for Cairn Homes account
Homebuilders Cairn Homes, which is listed on both the Irish and London stock exchanges, has awarded its media planning and buying to OMD after a two-way contest with UM. The appointment is the latest move in an ongoing plan to position place Cairn Homes in the minds of Irish consumers as the country’s leading homebuilding […]
Irish businesses now less negative about Brexit
The number of firms who believe that Brexit will have a positive impact on their business has increased over the past 12 months, a recent survey by business group Dublin Chamber shows. The chamber, which represents over 1,300 companies across the four local authority areas, said that around one in four firms believe that Brexit […]
Entries sought for UCD business journalism awards
UCD Michael Smurfit Graduate Business School has launched its 11th Annual Business Journalist Awards scheme, in association with Open Eir, to recognise excellence in Irish business journalism. Broadcast, print and online business journalists can submit entries via www.smurfitschool.ie/bja, before the closing date of Wednesday, September 13. Entries can be made by nominees themselves or on […]
Guinness ads home in on GAA’s local heroes
As the 2017 GAA All-Ireland senior championships enter the final stages, Guinness has launched its latest TV campaign, called ‘Behind Every Great Town’. The 30’’ film celebrates the everyday GAA volunteers, who willingly give their time in communities across Ireland all year round by showing four actual volunteers from each of the four provinces. The four […]
Yates gets Newstalk’s evening drivetime slot
Former Fine Gael minister and Celtic Bookmakers owner Ivan Yates will replace Chris Donoghue and Sarah McInerney in hosting Newstalk’s evening drivetime show weekdays. Yates will start his new show in early September. Donoghue and McInerney, a former reporter with the Sunday Times, took over from George Hook when he moved to lunchtime. A statement […]
