Archive2017

Tesco sponsors Today FM’s Dermot & Dave show

Tesco is to sponsor of Dermot & Dave’s mid-morning show on Today FM for the next year for an undisclosed sum. The deal sees Tesco integrated into the show through taglines, outside broadcasts, on-air and social media promotions. The show recently moved from its lunchtime slot to mid-morning after comedian Al Porter signed up to […]

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Over half of nation proud to be Irish

In a report on Irish pride, for many brands, Irishness is an important attribute that is supported in campaigns, particularly around the weeks before and after St. Patrick’s Day. While province and pride has varies effects on consumer behaviour from food to airline choice, there is a growing global focus on nationalism, a report by […]

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Greening idea goes bananas Down Under

What do the Big Banana in Australia, an Ethiopian Airlines aircraft in Addis Ababa and two rhino statues in a Nairobi park have in common? They are just some of the more unusual participants in Tourism Ireland’s Global Greening initiative for St Patrick’s Day 2017.  From its launch back in 2010, the greening idea has […]

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Swords gets top job at TBWA London

Former Cawley Nea boss Brian Swords been appointed managing director of TBWA\London. Swords joined the UK agency in September 2015 as global brand leader, having headed up the agency in Shanghai. He first moved to China in 2011 to become TBWA’s regional lead on McDonald’s. A graduate of UL and UCG, he worked in marketing at […]

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Walkers expansion continues apace

All-Ireland marketing agency Walker Communications has extended its operation at its Dublin office with new appointments, client wins and a new website. With 30 creative people across the company’s two offices in Dublin and Belfast, the company has recently strengthened its presence under business development manager Derek Davis. Walkers’ clients include Carling, Tourism Ireland, Glen Dimplex […]

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Mooney heads up PSG’s digital agency

Sharon Mooney has joined PR group PSG as managing director with New/Slang’s digital division. A recent addition to the team, she brings considerable client experience with leading agencies. She spent over four years at Publicis D and two and half years at Target McConnells. Most recently, she was client service director at In the Company […]

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O’Donovans row in behind FBD efforts

Insurance company FBD has signed up Ireland’s Olympic silver medallists Gary and Paul O’Donovan as its new brand ambassadors. To mark the announcement, the Co Cork brothers are getting behind a special Facebook competition for primary schools and local children’s sports clubs to win €3,000 worth of training equipment. The O’Donovans have already fronted for Bord […]

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Kerr to host Newstalk’s Sunday morning show

Insomnia chairman and entrepreneur Bobby Kerr (right) will present a new magazine style show on Sunday mornings on Newstalk as well as his regular Down to Business programme on Saturdays. Kerr’s new two-hour show coincides with Ivan Yates’s return to the Communicorp talk station with a new, two- hour show on Sunday mornings. The new schedule […]

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Dulux paints picture of year round swimmers

Dulux Weathershield has launched an online campaign created by Boys & Girls with a trio of open water swimmers. A short documentary called ‘The Invincibles’ was shot in Myrtleville beach in Co.Cork. It explores the story of Tom Bermingham, Mairead Ni Mhaoileóin and Tom McCarthy, who are dedicated sea swimmers all year round – rail, hail or […]

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20 Questions with Gina London

Gina London is an Emmy award-winning former CNN news reporter and anchor who covered the Lewinsky scandal and the 9/11 attacks. She has trained business, political and thought leaders in presentation skills. Based in Cork, she works with Fuzion and is as an event MC, speaker and media contributor on US affairs. Her book, Because […]

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Enright takes on new role at PML Group

In addition to her role as director of Source out of home, Louise Enright has been appointed to head of audit for the PML Group. She will liaise with media agency planners, trading teams, audit companies and PML Group’s own client service teams to manage the entire audit process for the out of home communications group […]

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Saunders to lead St Patrick’s parade in St Louis

President and CEO of global PR firm FleishmanHillard John Saunders will be the grand marshall at the St Patrick’s Day parade in St Louis, Missouri, tomorrow. The Dubliner, who was appointed to the top job in the Omnicom network, will lead the ceremonies alongside guest of honour, Minister for Jobs Enterprise & Innovation Mary Mitchell […]

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Fulfil named as FAI’s official snack sponsor

Protein and vitamin bar Fulfil has signed up as the official snack sponsor of the FAI for the next three years. In just over a year since its launch by Niall McGrath and Tom Gannon, the brand has sold over 15 million bars and achieved sales of €5.2 million. Fulfil claims a 55 per cent […]

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