Javelin junior copywriter Tiffany Rose, 23, is the winner of the Young Sharks creative advertising competition for her radio script ‘Sorry’, which was judged to be the winner by BBDO Dublin’s Jean Donovan. The entry beat some tough competition from over 100 entries to win herself and a colleague an all-expenses paid trip to next month’s Sharks in […]
ArchiveAugust, 2018
Maktus provides some laughs with Irish souvenirs
Maktus is a new gift and souvenir store offering consumers Irish-themed mugs, cushions, prints, coasters and amusing greeting cards. Located in Dublin’s George’s Street Arcade, the online store sells products and designs which cannot be found anywhere else. The store’s interior and soundtrack reflects the brand slogan ‘Liking Different’. “In a world of multinationals it’s a rare […]
Angela Scanlon to front push for British tourists
Tourism Ireland is turning to TV presenter Angela Scanlon to showcase the island of Ireland to British holidaymakers this autumn. Tourism Ireland is working with the Daily Telegraph to produce a series of four online films, all about driving holidays. Scanlon is joined by her dad Phelim along the Wild Atlantic Way, Ireland’s Ancient East […]
MediaCom adds large share of Mars account
US confectionery, pet food and grocery brands giant Mars has appointed GroupM’s MediaCom to handle its media planning and buying duties across most of the company’s portfolio. The result follows a competitive pitch against Omnicom, led by Hearts and Science, and Publicis, led by Starcom. MediaCom had previously had the account in over 20 markets. Recma estimates the […]
Locomizer place profiles links up with PML
Location analytics specialist Locomizer has agreed a partnership deal with PML Group to provide monthly updates of its GDPR-compliant Audience Discovery Platform (ADP) in Ireland, targetable place profiles of audience segments to complement and enhance the out of home (OOH) specialist’s data-driven campaign planning and execution services. The companies will work together on an audience taxonomy […]
One in two Irish adults expect entertaining ads
Insights from Kantar Media’s TGI survey show that 51 per cent of Irish adults expect ads to be entertaining, but 36 per cent find it a waste of their time. Clearly there is a sizeable gap between expectation and what people actually see. Kantar Media Ireland’s Eimear Faughnan (above) says 52 per cent of Irish consumers […]
Digital Works founder makes Drum roll of honour
Limerick-born woman and founder of Digital Works, Eimear McManus, has been included in the ‘50 Under 30’ list compiled by Scottish trade magazine, The Drum. Based on nominations from readers and curated with the help of panel of industry experts, the list sets out to celebrate female digital talent. Digital Works was only launched last […]
Boots launches first cancer help ads by Ogilvy
Boots Ireland has rolled out a new ad campaign to support people living with cancer. The ‘Feel Like You Again’ ads created by Ogilvy to highlight free cancer services in Boots pharmacies and to urge consumers to visit the chemists around Ireland. The services are delivered by trained Boots Irish Cancer Society (ICS) beauty advisors […]
