O’Donnells crisps is the new season sponsor of the Grey’s Anatomy hospital drama on RTE 2. The deal involves seven-second and 10-second stings created by RTE AdLab and directed by Cathal Watters who made the fourth series of Peaky Blinders for the BBC. In the stings, Gráinne is someone whose love for O’Donnells ‘Taste Above All Else’ crisps […]
Archive2018
20 Questions with Orlaith Blaney, Ervia
Orlaith Blaney is chief communications and marketing officer at Ervia, the semi-state company which comprises the Irish Water, Gas Networks Ireland and Aurora companies. She worked in advertising with McCannBlue and has handled such brands as Coca-Cola, Heineken, SuperValu, Safefood, Bord Bia, Tayto, L’Oreal and Nestle. 01 When are you happiest? A quiet Sunday afternoon […]
Sponsorship spend to exceed record €200m
With eight 10 sponsors in Ireland considering acquiring new rights this year, the market is set to grow by 12 per cent to a new high of €201 million in 2018, the annual Onside survey shows. Onside founder and CEO John Trainor said the market grew by 10 per cent last year to an estimated […]
Marketer of the Year winner for AAI talk
Marketer of the Year (MotY) winner Brian Higgins, whose Darkness Into Light campaign for Pieta House highlighted the issue of suicide in Ireland, and runner-up Niall McGrath, co-founder of Fulfil protein bars, will share their success stories at an Association of Advertisers in Ireland (AAI) Toolkit seminar in the National Gallery at 8.30am on Tuesday, […]
Family films prove big draw for cinemagoers
2017 was a record-breaking year for family films at the box office, cinema sales agency Wide Eye Media reports. There were six family films in the box office top 10, which is twice as many as last year and more than ever before. It was also the first year a family film, Beauty & The […]
GroupM wins Tesco media account
GroupM has won the Tesco media business as part of a Tesco international consolidation of all business into GroupM under the MediaCom and Mindshare brands across multiple markets. It means that as well as retaining the business in the UK and Thailand, GroupM also adds the account in Ireland, Czech Republic, Poland, Hungary, Slovakia and Malaysia. […]
O’Connell to host Today FM’s new lunchtime show
Muireann O’Connell will host a new lunchtime show on Today FM from January 22. The noon to 2pm show will be two-hours of music and talk. Already a familiar voice on the station, O’Connell has presented across the daytime schedule filling in for Ian Dempsey, Dermot & Dave and Fergal D’Arcy in recent times, as […]
Late Late Toy Show again tops TV ratings list
The highest rating programme last year was again the Late Late Toy Show and the second highest was the All Ireland Football Final between Dublin and Mayo. Interestingly the weather drove record daytime audiences as people turned to TV news to keep up with Storm Ophelia’s path. As a result, the One O’Clock RTE News came […]
O&M offices light up with special women images
Ogilvy & Mather’s Dublin office will be transformed today as it celebrates the second annual Illuminate Herstory light festival. From 5pm today, the Georgian era building on Ely Place will display the projected images of six inspirational women, chosen by Ogilvy, Wilson Hartnell PR and Kantar Millward Brown employees. O&M in New York are doing likewise. […]
Cashen to leave Carat for media role at Javelin
Chris Cashen is to leave Carat next month to become head of media at Javelin at the start of March. Cashen joined the Dentsu Aegis Network agency as a graduate back in September 2010 and through his input on the Diageo account, worked his way up to account director. He is widely considered to be a […]
JCDecaux to support three charities for two years
JCDecaux will once again be working with three partner charities for a two year period, as and from this month. The partner charities for 2018/2019 are Alone, Barnardos and Fighting Blindness. JCD will be donating over €2 million worth of outdoor media space over two years to support each charity in their efforts to raise awareness […]
Elevate goes North for deal with ASG
Elevate PR, has agreed a partnership with Belfast-based advertising and marketing agency, ASG & Partners. Founded in 2001 by Emma Kelly (above), Elevate specialises in lifestyle PR, influencer marketing, social media and event management. Kelly says the development comes as part of a new strategy to offer an all island approach to clients this year. She […]
Guinness Storehouse remains top tourist draw
The Guinness Storehouse at St James’s Gate retains its position as Ireland’s top international visitor attraction by surpassing all previous records, with 1,711,281 guests passing through its doors last year. Since first opening its doors to the public in 2000, the Guinness Storehouse, managed by Paul Carty (pictured), has welcomed almost 18 million visitors. The venue […]
