Coca-Cola remains in number one position in Ireland’s list of the top 100 grocery brands produced by Checkout magazine using Nielsen data. While Coke continues to lead the top 100 for the 15th year in a row, Brennans bread (third), Avonmore (fourth), and Tayto (sixth) all make the top 10, indicating the loyalty Irish consumers […]
Archive2019
Core team seeks funds for Hugs in Kenya
A group of 12 staff at marketing communications company Core will again head off to spend a week with Mama Leah, Patricia and the children in Terrys orphanage in Kenya. Over the past year, the money Core raised helped build new sheds and a proper feeding and milking area for the cows that were bought. […]
Hynes to speak at PR conference
Aedhmar Hynes has been confirmed as a speaker for the PRII ’20:20 Vision’ annual conference. Hynes is ranked among the top 50 most influential global communications professionals over recent years. Most recently, she was the CEO of Text 100, the information technology specialist agency with 22 offices in Europe, North America and Asia. Hynes has […]
McGrath and Gannon launch Cali Cali snacks
Tom Gannon and Niall McGrath, the former Richmond Marketing duo who put the Fulfil protein bar on the map, are rolling out Cali Cali, a new California-style, healthy food snack. Co-founding with TV chef Donal Skehan, Cali Cali will be officially launched at a pop-up in the brand’s financial partner Permanent TSB’s HQ on Dublin’s […]
Valeo rolls out Jacob’s Club Chunky campaign
To mark the launch of Jacob’s Club Chunky, Valeo Foods is saluting Ireland’s social clubs with a new ad and activations campaign. Valeo worked with Havas in creating a radio jingle with members of the Booka Brass band, Oisín Walsh Peelo of Hudson Taylor and Irish music recording veteran Ben Rawlins – all backed up […]
Alan Sugar for Pendulum Summit
British businessman and presenter of BBC’s The Apprentice Alan Sugar will be among the headline speakers at the Pendulum Summit in January. Having left school in Hackney at the age of 16, Sugar started selling electric goods out of a van he bought for £50. In 1968, he founded Amstrad and he is now said […]
Ervia to see creative and media agencies
Ervia has finalised the preliminary stage of its group agency services review and will invite a number of creative and media shops to present in the coming weeks. Pitches will be made for Ervia’s Irish Water and Gas Networks Ireland utilities. It is understood that both incumbents, Accenture Interactive’s Rothco and Dentsu Aegis Network’s Carat, […]
Sun goes with good news edition
News UK & Ireland plans a publishing first on Monday when it brings out an edition of the Irish Sun featuring only good news stories. As fears of a no-deal Brexit increase, Rupert Murdoch’s red top plans to include “inspiring and inspirational stories that will give readers a lot to smile about!” The entire tabloid […]
Vodafone rings in another four years with IRFU
Vodafone Ireland has extended its sponsorship of the Irish Rugby Football Union (IRFU) for another four years in a deal said to be worth over €15 million a year. The new deal, which will run through to 2024, sees the mobile phone operator continue as the lead sponsor of the Irish rugby team and communications […]
Lidl renews deal to sponsor Virgin’s Gogglebox
German discounter Lidl has again signed up as sponsor of Gogglebox Ireland which airs on Virgin Media One at 9pm from next Wednesday, September 11. With season five’s return, viewers can expect plenty of laughs, strong opinions and the occasional tear as the nation’s favourite telly lovers remind us of what has been on the […]
Communicorp backs Guaranteed Irish jobs push
Guaranteed Irish has agreed a new partnership deal with Communicorp Media aimed at supporting Irish jobs. Irish consumers are called on to support businesses in their locality in a bid to safeguard jobs among growing economic uncertainty in Ireland with Brexit looming. The Guaranteed Irish ad series features a number of well-known Irish companies. Among […]
ICAD extends Creative Shorts entry deadline
The Institute of Creative Advertising & Design (ICAD) has extended its call for entries for the inaugural Creative Shorts until Thursday, September 11th 2019. Creative Shorts is an annual event which brings creatives together to celebrate work made by ICAD folks when they are off the clock, that is outside a work context. Criteria for […]
Brexit to result in bad hit for Irish economy
Three in in four Irish people believe Brexit will result in the Irish economy suffering, new research from the Core marketing communications company shows. The Brexit Barometer research was conducted to measure how Irish people feel towards Brexit and how it might impact their lives. The biggest concern Irish people have is for peace and […]
