Chilean wine brand Casillero Del Diablo is to sponsor the new series of Garda drama Red Rock on Virgin Media Television in a deal brokered by GroupM’s Wavemaker. The contract covers broadcast sponsorship, digital product placement and ownership of all digital elements. The soap returns to Virgin Media One at 9pm on Monday, February 4. The Virgin Media […]
Archive2019
Core report says Irish consumers largely online
A report by Core shows that Irish consumers are overwhelmingly online with 95 per cent of those surveyed saying they owned a smartphone, 92 per cent have access to broadband/wifi and 85 per cent have access to a laptop or MacBook. One key learning from Connected 2019 for Irish brands is that businesses must prioritise getting the […]
JCDecaux rolls out new digital screens in Dublin
JCDecaux have launched a brand new network of 43 digital screens in Dublin city centre. The Digipanels replace a network of paper poster units. The introduction of Digipanels marks a number of significant firsts in the digital out of home (DOOH) market. Up until now, the company’s DOOH networks have been confined to shopping centres and […]
Brady Family Ham extends Kildare GAA ties
O’Brien Fine Foods is renewing its Brady Family Ham sponsorship of Kildare GAA for four more years. They have also agreed a four-year deal to support Kildare LGFA and camogie so the new contract now includes Kildare football, hurling, ladies’ football and camogie. The commitment will result in a 10-year sponsorship deal with Kildare GAA. […]
AIB goes big with ‘Belief’ out of home special
As part of its OOH media planning, AIB has unveiled a customised billboard for its ‘Belief is Everywhere’ campaign created by Rothco, Starcom and Source. Utilising the full width of the 240 sheet, it is the largest special build ever produced in the Irish market. Located in Ranelagh, the ad is an iteration of the AIB […]
Fáilte Ireland says a hard Brexit could cost €380m
Fáilte Ireland will invest €5 million to support tourism as it prepares for Brexit. The ramping up of activities is to ensure tourism is ‘product-ready’ and ‘industry-ready’ ahead of the UK’s planned withdrawal from the EU at the end of March. Fáilte Ireland claims the biggest concern among tourism businesses is Brexit, particularly in northern counties. […]
One in two Irish sponsors plan to up their spend
In the face of economic uncertainty sparked by fears over a no-deal Brexit, one in two sponsors in Ireland are planning to increase their spend on sponsorship this year, fuelling a market that is set to grow by 11 per cent to €226 million, the annual sponsorship industry survey conducted by the Onside sponsorship specialist […]
Aer Lingus January seat sale takes off on OOH
To promote three million discounted seats in its January sale, Aer Lingus ran an out of home campaign using classic outdoor poster formats, digital screens and a special build. The campaign aims to build awareness of the sale, connect with an in-market audience and drive conversion. Multiple data triggers were included using PML Group’s Dynamic […]
Newstalk brings back comedy news panel show
Newstalk has announced the return of comedy news panel You Couldn’t Make It Up to its weekend schedule. The irreverent 10-part weekly half-hour show starts this Saturday. Recorded in front of a live studio audience, the show is co-produced and hosted by veteran broadcaster Pat O’Mahony and features various Irish stand-ups divided into teams of […]
20 Questions with Eibhin Eviston, An Post
Eibhin Eviston is mail media manager at An Post. She has been with the company for the past seven years, having previously worked in direct marketing roles at RMG Target, now JWT Folk, and Goosebump where her clients included Bord Gáis Energy, O2 and PTSB. She’s also a singer-songwriter in her spare time and has […]
Seat gets behind 2fm Rising’s new music acts
RTÉ Media Sales has agreed a 12-month sponsorship with Seat Ireland for 2fm Rising, supporting new Irish artists for the year ahead as chosen by an expert panel selecting 12 Irish music acts who they feel have real prospects for success. Each act is featured in prime-time broadcasts on 2fm with Studio 8 sessions and support across the station’s social networks. The […]
Ballymaloe wins Love Irish Food branding award
Ballymaloe Foods has been named the winner of The Love Irish Food Brand Development Award for 2018 and awarded an €75,000 in advertising space across Exterion Media’s retail digital network over a two-week period and creative work to the tune of €10,000 provided by OwensDDB to create the out of home print and digital animation […]
Late Late Toy Show again year’s top TV draw
The highest rating TV show in Ireland last year was again the Late Late Toy Show with Ryan Tubridy on RTE One. Sport was a big winner in 2018, accounting for more than half of the year’s top 50 programmes. Ireland’s Grand Slam 6 Nations clash against England broadcast on Virgin Media One was the most watched sporting […]
