The Credit Unions took the top spot as Ireland’s most reputable organisation with a score of 83.7, the latest Ireland RepTrak® study by The Reputations Agency shows. Credit Unions scored strongly in six of the seven drivers, namely governance, products and services, innovation, workplace, citizenship, leadership and performance. For the first time, governance surpassed products […]
ArchiveMay, 2020
Covid-19 crisis hits marketers’ job confidence
Irish marketers now feel less confident in their jobs than they did nine months ago with a doubling in the number of executives feeling “insecure” since the Covid-19 outbreak, a survey by marketing recruitment specialists Alternatives indicates. Last year, 71 per cent of marketers felt “secure” or “very secure” in their roles, compared to 53 […]
PR Excellence awards shortlist announced
Every year, the Awards for Excellence in Public Relations, organised by the Public Relations Institute (PRII) and the Public Relations Consultants Association (PRCA), celebrate the best in Irish PR and communications work over the previous 12 months. A panel of awards judges, headed up by Neasa Kane-Fine, have now finished their deliberations. The votes have […]
Remote working can pay its way
Employers in Ireland have effectively adjusted to meet the demands of new working environments due to the Covid-19 pandemic with 37 per cent believing there has only been a small negative impact on job productivity, a new study by Willis Towers Watson looking at the impacts on businesses with regard to employee productivity and working […]
Fashion must speed up if it is to be sustainable
Marketing consultant Valerie Rice says fashion needs to move faster if it is to build a sustainable retail future. A Guardian headline in early April highlighted the increasingly negative impact of consumers’ insatiable appetite for fast fashion; Primark and Matalan among retailers allegedly cancelling £2.4bn orders in “catastrophic” move for Bangladesh. Rice says it brought […]
Media should feed escapism need, Colwell says
The Marketing Society has launched a virtual event series to support members as they navigate the current Covid-19 crisis and look to make a recovery. The first in the series, entitled ‘The Brand Impact of Covid-19 – React/Reality/Recovery’, saw a member panel explore the impact of the current coronavirus crisis along with some practical proposals. […]
Programmatic ads not transparent
A report into the supply chains of the UK’s £2 billion ‘premium’ programmatic advertising market has shown that 15 per cent of all spend is taken up by ‘middle men’, while only half of investment makes it to publishers. It has long been known that money leaks exist, but this is the first time that […]
Farrell switches to Virgin Media TV
Paul Farrell has been appointed as the new managing director of Virgin Media Television (VMTV) replacing Pat Kiely when he steps down from the role in the coming weeks. Farrell is currently vice-president of commercial for VMTV’s sister company Virgin Media Ireland with responsibility for all of the company’s commercial consumer and B2B activities. Over […]
Lidl and Rollercoaster.ie in tie-up to help mums
Lidl have partnered with Aoibhín Garrihy and RollerCoaster.ie in a new partnership aimed to arm Irish mums with helpful information and exclusive content. Lupilu Baby brings insightful articles, exclusive columns from Garrihy on her life as a working mum, and helpful social posts to readers across RollerCoaster.ie’s various online channels. Garrihy will pen a weekly […]
Love Irish Food gets its teeth into summer
Love Irish Food had all sorts of plans lined up for this year’s Bloom festival in the Phoenix Park but as with so many other summer events they had to be dropped due to the current pandemic. But it does not mean that summer is cancelled. Love Irish Food brands want local communities to work […]
Kellogg extends summer scheme for employees
After over a month spent working from home, Kellogg is encouraging its employees in Ireland to take that much needed break away from their screens with its summer hours scheme. Now in its 17th year, the scheme began this week and has been adapted in light of the Covid-19 coronavirus lockdown measures currently in place. The […]
Covid-19 takes its toll on ICAD bells
The Institute of Creative Advertising & Design (ICAD) has become the latest victim of the Covid-19 coronavirus crisis with the news that the annual awards show is postponed until next year, with the institute instead hosting a special exhibition event in November. However, work created in 2020 can be entered for next year’s show for […]
Lidl fastest-growing retailer in recent months
The latest figures from Kantar show take home grocery sales in Ireland increased by 17.2 per cent in the 12 weeks to April 19 as shoppers adjusted to life under lockdown. The new figures show that while grocery sales are strong, retailers will have felt the effects of social distancing restrictions on food on the […]
