ArchiveSeptember, 2020

Revive helps sharpen up Blades new season

Irish-owned Revive Active food supplements have agreed a partnership deal with Premier League club Sheffield United. Revive’s Zest Active is now the official immunity brand for ‘The Blades’ for the coming season. The brand is used to protect from illnesses such as cold and flu through its formulation containing beta glucans 1/3 and 1/6. The […]

German discounter Lidl is the sponsor of the new Big Year in Big School series on Virgin Media One. The series offers a window into the ups, downs, tears, tantrums and triumphs that unfold when a class of children meet each other for the first time. The series gives viewers an insight into the lives and […]

As the Institute of Advertising Practitioners in Ireland (IAPI) issues pitching guidelines for marketers though its media council working group from client leadership teams at Core, Dentsu Aegis and GroupM, the Irish Blood Transfusion Service (IBTS), IDA Ireland and Fáilte Ireland have invited creative and media agencies to present. The IBTS list includes creative pitches […]

Dr Martina Byrne, CEO, Public Relations Institute of Ireland (PRII), on how those across the spectrum in PR have managed to get to grips with Covid-19 in recent months When I used to teach writing skills to younger colleagues, I told them to avoid superlatives like ‘unique’ and ‘unprecedented’ as the terms were rarely justified. […]

Deloitte-owned creative consultancy Acne has officially opened new offices here in Dublin and in Milan, Rome and Lisbon. Acne will provide clients with brand, advertising and content creation as well as strategic and production services. Founded in 1996, Acne also has offices in Stockholm, London and Berlin with Ikea, Volvo and Instagram among its clients. […]

Japanese-owned drinks company Suntory Beverage & Food Ireland (SBFI) is now the new publicly facing name of Lucozade Ribena Suntory Ireland (LRSI) in a move designed to align the business closer to the group’s global brand. Suntory Beverage & Food Europe (SBFE) says that all its local markets will undergo a commercial name change. A […]

Just a tenth of Irish graduates have found work this year with ‘job hunt fatigue’ penned to hit by Christmas, a report by recruitment agency Walters People Ireland shows. Only 16 per cent of grads have found a job since March and 70 per cent of professionals blame Covid-19 for the delayed entry into the […]

In a year when radio has shown its continuing importance to Irish life, the IMRO Radio Awards 2020 shortlist has been revealed. In all, 673 entries were received for this year’s awards, which is up from 649 in 2019. Due to government guidelines, the awards will streamed live at an event on Friday, October 2, […]

Opel Ireland will sponsor Today with Claire Byrne in a year-long deal for an undisclosed sum. The morning weekday current affairs show covers the day’s news stories, analysis and features. The deal comprises 6 x 10” sponsor stings a day and seven credited promos across the station’s weekly schedule per week, homepage and podcast sponsorship. […]

Nine out out of 10 Irish consumers are calling on advertisers and marketers to encourage more sustainable behaviours post Covid-19. As part of a new initiative, the Irish advertising and marketing industry plans to gather online at 1pm next Thursday (September 10) to discuss implications of a new study as part of The Great Reset […]

BBDO Dublin has launched a new cross-platform campaign for Tourism Northern Ireland (Tourism NI) which is its first major work for the Belfast-based tourism agency since winning the business earlier this year. The campaign crosses social, digital, radio, print, OOH and TV and seeks to challenge the perception about travel north of the border. The […]

Patrick Kinsella is head of creative partnerships and AFP on Red Hot at Virgin Media Television (VMTV). He started life in the broadcast world having completed communications in DCU as a mature student. He was a news editor before becoming a producer on Ireland AM. He has produced a host of diferent shows and documentaries […]

As the Covid-19 pandemic continues to impact on the economy, the fallout has prompted Irish businesses to explore ideas for growth. Collision, a proprietary framework from the Wunderman Thompson network, is a methodology for answering critical business questions, promoting innovation and identifying growth for clients. Collision streamlines the path to growth and uses agile methodologies, […]