Bord Bia has launched a major UK marketing campaign placing grass-fed Irish beef in the spotlight this autumn in a bid to drive awareness of its premium qualities and Ireland’s unique grass-fed production systems. It is the first ever television advertising campaign by Bord Bia in the UK and will run during the month of […]
ArchiveOctober, 2020
ASAI admits Google as network member
The Advertising Standards Authority for Ireland (ASAI) has admitted Google as the first corporate member of the European Advertising Standards Alliance (EASA) and a partner of the ad self-regulatory (SR) network. The ASAI sees the partnership with the self-regulatory network as showing Google’s commitment to responsible advertising. Google is the first digital pure play company […]
Study shows cinema’s brand power
Cinemas in Ireland may be closed right now due to the pandemic but an ad campaign highlighting world hunger has shown that airing first with cinema helps amplify the rest of a campaign on other media later. To change the perception of their work for the greater good and stimulate donations, the UN World Food […]
IAPI to host webinar on great Irish ads
A curated selection of Ireland’s finest work chosen by creative directors is the focus of a webinar entitled ‘Ireland: Where Creative is Native’, hosted by the Institute of Advertising Practitioners in Ireland (IAPI) early next month. Uniquely, all of the work selected and presented will not be accredited to any particular agency or contributor. One […]
Newstalk named station of the year
Communicorp Media’s Newstalk bagged a host of gongs at this year’s IMRO Awards, including Ireland’s top national station. The talk station also claimed a number of top presenter awards, including best speech broadcaster, top national sports broadcaster and top news broadcaster going to Ciara Kelly (above), Joe Molloy and Susan Keogh. Waterford-based WLR was voted […]
DMG says Christmas shoppers to stay local
Research conducted by DMG Media Ireland has found that consumers are keen to support the Irish economy, with 70 per cent of respondents saying they plan to shop on local sites for Christmas gifts this year. Some 82 per cent of Irish people shop online more than ever before with 55 per cent saying they […]
McVitie’s go with VIB treatments on posters
Pladis-owned McVitie’s has launched a new campaign, using traditional and digital out of home, to unveil its new luxury digestive biscuits called VIBs. The ads are hosted on a A-list combination of formats consisting of 48 sheets, 6 sheets in retail and roadside environments and digital screens in both retail and commuter locations. The ads […]
Core wins award for Covid-19 study
A study into the impact the Covid-19 pandemic was having on elderly people living in Kerry has been honoured with a Confirmit AIR (Achievement in Insight & Research) award in the agency category. The research is consider to be important in providing supports in planning the future needs of day service clients in the Kerry […]
Communicorp appoints Myciunka as CEO
Communicorp Media has appointed Simon Myciunka as the group’s new chief executive, having held the position of commercial director for three years. He replaces Adrian Serle, who is stepping down from the role at the end of the year to return to the UK. Myciunka will oversee Communicorp’s media brands, including Newstalk, Today FM, Off […]
Virgin hits out at RTÉ policies in letter to DG
Virgin Media Television’s director of content has strongly criticised RTÉ policies in the Irish television market. In a letter sent to RTÉ director general, Dee Forbes, Bill Malone accused her organisation of behaving aggressively and undermining competition in the market by using its public funding to outbid it for staff, sports rights and programming. Malone […]
Cork Beo in running for best website
Reach’s Cork Beo website that is part of its suite of sites in the UK and Ireland is in the running for best website in the Cork Digital Marketing Awards run by the Cork Chamber of Commerce. The website was a winner for best use of Facebook at last year’s awards that recognise the positivity […]
Lazy Google planning leads to poor insights
Is anyone else worried that they’ve gotten a bit too used to working from home? If I’m honest, I quite like not having to speak to people in person all the time and just doing everything online instead. Life is a bit easier when you don’t have to bother making random small talk, sit on […]
JCDecaux’s thank you posters had 39% recall
Although travel in Dublin was severely restricted when JCDecaux’s ‘Thank You’ digital campaign was live, the ads managed to deliver a 39 per cent recall among adults, a study by B&A shows. Almost all of those who saw the ads felt they worked in letting frontline workers know that the public supported them and appreciated […]
